Senior Media Strategy Manager

Overview

Welcome to one of the most dynamic and high-impact areas at Microsoft—Global Media Team. This business is not just growing fast—it’s redefining the future. Microsoft’s Global Media Team is a diverse, collaborative, solutions-oriented team committed to infusing diversity and inclusion principles into our hiring, our communication, our innovation, and the way we connect with our customers through advertising.

The Microsoft Global Media Team is responsible for planning, activating and fiscally managing all media spend across Microsoft. The team works across a broad group of internal Microsoft products and business groups, driving business impact by leading the development of innovative and world-class media strategies designed to meet our stakeholders’ unique business goals. The team’s responsibilities extend to driving market intelligence and contributing to Microsoft’s media innovation across media channels and ad tech.

In this role, you will lead paid media strategy, planning, and execution of campaigns and programs. You will be the point person driving strategy for high-profile initiatives, working closely with internal marketing teams and our media agency to deliver impactful results.

The candidate has deep expertise across the media landscape, especially digital performance media, a committed growth mindset, and an interest in innovating at the intersection of media, data, and technology. You thrive on learning and embracing new strategies and technologies - from privacy-first data collaboration to AI-driven optimization - and can translate these into actionable media plans.

This is an opportunity for someone with a rich media background who excels in proactive planning, cross-team collaboration, and strategic vision-setting. Confidence in navigating ambiguity, influencing internal partners, and storytelling with data is key to success.

Responsibilities

The Senior Media Strategy Manager is responsible for the following

• Shape the future of Microsoft's global media strategy by developing innovative, full-funnel media plans that drive business growth, customer engagement, and brand impact across digital and traditional channels.
• Lead high-visibility campaigns at scale, leveraging expertise across paid social, search, programmatic, video, audio, out-of-home (OOH), and emerging media platforms to create meaningful customer experiences throughout the buyer journey.
• Drive media innovation by identifying new opportunities, testing emerging technologies, and partnering with media platforms, agencies, and industry leaders to influence the future of advertising and marketing excellence.
• Champion data-driven decision making by translating customer insights, audience intelligence, and campaign performance into actionable strategies that improve effectiveness, optimize investment, and accelerate business results.
• Partner across a diverse ecosystem of stakeholders, including Marketing, Product, Engineering, Analytics, Data Science, MarTech, Finance, and Agency teams, to align media investments with Microsoft's strategic priorities and product go-to-market objectives.
• Advance first-party data activation and measurement capabilities by leveraging customer data platforms, CRM ecosystems, cloud analytics, clean room technologies, and privacy-centric solutions to improve audience engagement and marketing performance.
• Explore the intersection of media, AI, and technology, applying emerging capabilities such as generative AI, machine learning, and advanced automation to enhance planning, optimization, measurement, and campaign execution.
• Influence and inspire without authority, building trusted partnerships across highly matrixed teams and creating alignment around shared goals, priorities, and business outcomes.
• Ensure operational reliability and responsible advertising practices by managing investments effectively, maintaining brand safety standards, and delivering campaigns with integrity, compliance, and accountability.
• Foster a culture of continuous learning and experimentation, encouraging curiosity, innovation, and diverse perspectives while helping Microsoft remain at the forefront of media and marketing transformation.

Other

• Embody our culture and values

Required/minimum qualifications

• Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 4+ years experience in media, marketing, or advertising on the client or agency side
• OR equivalent experience.

Preferred Qualifications

• Masters Degree in in Business, Advertising, Marketing, or Communications related field AND 6+ years experience in media, marketing, or advertising on the client or agency side
• OR equivalent experience.
• 8+ years experience in media, marketing, or advertising on the client or agency side.
• 8+ years experience working across offline paid media channels (e.g., broadcast TV, cinema, print, audio, out of home [OOH]).
• 8+ years experience working across digital media channels (e.g., pay-per-lead, social, SEM, programmatic buying, addressable TV).
• 8+ years experience using data-driven media tactics, including advanced targeting models, measurement and learning plans, making optimizations based on data.
• 8+ years experience managing projects (e.g., communications, internal stakeholder management timelines, prioritization, road mapping).
• 8+ years experience search engine marketing campaigns (e.g., keyword governance, ad copy creation, audience targeting).
• 8+ years experience paid social experience (e.g., Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitch, Twitter, and YouTube).

Pay and benefits

Media IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.