Senior Paid Media Manager

About the Role

The Senior Paid Media Manager will own the strategy, hands-on execution, and optimization of Sunco.com’s full-funnel paid acquisition program across Google, Meta, TikTok, Reddit, and other emerging channels. This role will manage campaign strategy, budgets, audience segmentation, creative testing, measurement, and experimentation to drive profitable e-commerce growth.

Working closely with Marketing, Creative, E-commerce, Analytics, Web, and Lifecycle teams, this individual will translate complex performance data into clear recommendations, improve customer acquisition and retention, and identify scalable opportunities that strengthen revenue, ROAS, and long-term customer value.

What You’ll Do

• Own the strategy, hands-on execution, and daily optimization of Sunco.com’s full-funnel paid acquisition program.
• Manage campaigns across Google Shopping, Search, Performance Max, YouTube, Demand Gen, Reddit, Meta, TikTok, and emerging channels.
• Build campaigns across the customer journey, from awareness and consideration through purchase, remarketing, and retention.
• Manage campaign structure, targeting, bidding, budgets, creative testing, product feeds, and performance reporting.
• Develop channel and audience strategies based on customer intent, product category, buyer behavior, and funnel stage.
• Recommend budget allocations based on performance, marginal return, growth potential, and customer-acquisition efficiency.
• Optimize performance against ROAS, CPA, conversion rate, customer lifetime value, revenue contribution, and other business targets.
• Evaluate performance beyond platform-reported and last-click attribution using incrementality testing, holdouts, and other measurement methods.
• Monitor spend, pacing, conversion quality, and performance risks, taking timely corrective action when needed.
• Partner with Analytics and Web teams to ensure campaign tracking, attribution, reporting, and product feeds are reliable.
• Translate complex performance data into clear recommendations about what is working, what should change, and where Sunco should invest next.
• Build and manage a structured experimentation program across audiences, creative, messaging, ad formats, landing pages, bidding strategies, and funnel stages.
• Develop customer, product, behavioral, and audience segmentation strategies to improve relevance, efficiency, and scale.
• Partner with Creative to develop and test product messaging, video, static creative, ad formats, and audience-specific concepts.
• Identify successful campaigns and creative concepts and scale them responsibly across relevant channels.
• Evaluate emerging advertising channels and opportunities.
• Develop clear business cases, measurement plans, and success criteria before recommending investment in new channels or larger media buys.
• Collaborate with the Channel Marketing Manager to establish acquisition strategy, channel priorities, budgets, and growth targets.
• Coordinate with the Senior Ads Manager to maintain a cohesive, measurable, and scalable paid-media program.
• Partner with Lifecycle Marketing to connect acquisition and retention strategies through remarketing, customer-value insights, and lifecycle-informed growth opportunities.
• Work closely with Creative, E-commerce, Analytics, and Web teams to improve advertising performance and the post-click customer experience.
• Serve as Sunco’s paid-media subject-matter expert by providing guidance on platform changes, growth opportunities, performance risks, and testing priorities.

Required Qualifications

• 5+ years of hands-on experience in paid media, performance marketing, or growth marketing for an e-commerce business.
• Proven success owning paid-media strategy and execution across multiple customer-acquisition channels.
• Deep expertise in Google Ads, including Google Shopping, Search, Performance Max, YouTube, and Demand Gen.
• Hands-on experience managing Meta and TikTok advertising campaigns.
• Experience with Reddit advertising is strongly preferred; familiarity with other emerging advertising opportunities is a plus.
• Experience managing significant paid-media budgets and making evidence-based allocation decisions.
• Strong analytical judgment across ROAS, CPA, conversion rate, customer lifetime value, attribution, and incrementality—not solely platform-reported or last-click results.
• Demonstrated ability to design, execute, document, and act on structured experiments.
• Strong understanding of e-commerce acquisition, product feeds, conversion optimization, customer value, and the relationship between acquisition and retention.
• Technical proficiency with advertising platforms, analytics tools, campaign tracking, product feeds, attribution, and performance measurement.
• A creative, growth-oriented mindset with the ability to develop innovative segmentation and implementation strategies while maintaining financial discipline.
• Strong communication skills with the ability to translate complex performance data into clear, actionable business recommendations.

Benefits & Perks

At Sunco, we pride ourselves on offering a comprehensive benefits package designed to support the well-being and professional growth of our team members, our offering include:

• Comprehensive Health and Wellness Coverage: Enjoy peace of mind with our extensive health insurance plans, which include medical, dental, and vision coverage.
• 401(k) with Company Match: Secure your financial future with our 401(k) plan, featuring a competitive company match to help you save for retirement.
• Flexible Spending Accounts (FSAs): Take advantage of FSAs to manage out-of-pocket healthcare and dependent care expenses efficiently.
• Time Off Policy: We believe in the importance of work-life balance and provide a generous time off policy, including paid vacation, holidays, and sick leave.
• Employee Assistance Program (EAP): Access confidential counseling and support services for personal and professional challenges.
• Team Building Activities: Engage in weekly challenges, weekly Wellness Walks, regular team-building activities, and quarterly company outings to foster a strong sense of community.
• Job Type: Full-time, Exempt
• Compensation: $120,000 - $140,000