Senior Performance Marketing Manager

What you'll do

• Campaign strategy and execution: Define and oversee paid acquisition strategies to fuel growth in our SMB and Commercial segments. Our paid search and paid social/display programs are run by an agency which you will actively manage, and the remainder of our channels will be run in-house directly by you.
• New channel expansion: Rapidly identify, test, and scale new marketing channels to drive growth. Develop a framework for quick experimentation and iteration to assess channel viability and performance.
• Conversion rate optimization: Drive optimization via experimentation on our paid landing pages in close collaboration with our design, website, and analytics teams.
• Budget management: Manage our paid media budget, determining optimal spend allocation across channels based on our goals and the measured efficiency of the spend.
• Data-driven decision making: Analyze datasets to understand our paid marketing funnel and identify opportunities for improvement.
• Cross-functional collaboration: Partner closely with finance, analytics, marketing operations, product, and sales teams to ensure alignment and integration of marketing strategies across the organization, fostering a collaborative approach.

What you bring

• Deep expertise in digital / performance marketing across search, social, affiliate, and display channels (6+ years preferred). Hands-on experience managing paid search campaigns at scale is a must-have.
• Experience developing and executing a paid acquisition strategy at a fast growing company (experience in SMB B2B tech preferred)
• A track record of making investment decisions based on true incremental return, including use of lift tests and spend response curves to find the point where each channel stops paying back, in close partnership with marketing science and FP&A. Experience with MMM a plus.
• Demonstrated experience in quickly testing and scaling new marketing channels, with a focus on speed and efficiency.
• Strong analytical mindset. Experience analyzing campaign datasets, website metrics, and internal conversion data with a proven ability to translate data insights into action
• Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics)
• A strong attention to detail and top-tier organizational and project management skills
• Ability to drive projects forward across multiple teams and manage multiple campaigns at once in a fast-paced environment
• A desire to constantly improve and zero patience for inefficiency
• Self starter: go-getter attitude who likes to get things done on their own initiative
• An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes

Pay Transparency Disclosure

We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.

Pay and benefits

On-target Earnings OR Base Salary range (San Francisco, CA) $158,000 - $186,000 USD

On-target Earnings OR Base Salary range (Denver, CO) $133,000 - $157,000 USD

What We Offer

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation, and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend

• At Checkr, we believe an in office work environment strengthens collaboration, drives innovation, and encourages connection.
• Our hub locations are Denver, CO; San Francisco, CA; Nashville, TN; and Santiago, Chile.
• Individuals are expected to work from the office 3+ days a week.
• In-office perks are provided, such as lunch five times a week, a commuter stipend, and an abundance of snacks and beverages.
• A relocation stipend may be available for those willing to relocate to a Checkr hub location.