Senior Performance Marketing Specialist

Role Overview

Goat

Group is seeking a Sr. Performance Marketing Specialist to run our paid social and video acquisition strategy. You will own and operate Meta, TikTok, and YouTube Ads. You will also develop the creative testing roadmap and leverage incrementality to measure performance. This role reports to the AVP of Growth.

We expect AI fluency in practice. As targeting, bidding, and placement have moved inside the platforms' models, creative has become the main lever you control. Leveraging AI tools for strategic research and automating operations will be key to success. Much of our process is being automated through internal AI workflows, so this role will have more emphasis on workflow oversight.

In this role, you will

• Run day-to-day paid social and video across Meta, TikTok, and YouTube: campaign build, budget pacing, audience and placement setup, and optimization against incrementality KPIs.
• Plan and execute the creative testing roadmap - write briefs, launch tests, experiment readouts.
• Leverage AI tools (Claude, Gemini, internal workflows) for strategic research and operations. You'll partner closely with the AVP of Growth to continually develop and improve AI workflows.
• Build and maintain the weekly and monthly creative performance marketing reports.
• Partner with Brand and Creative on asset needs, turning performance reads into specific, useful creative direction.
• Run structured tests - holdouts, geo splits, incrementality reads - supporting the AVP of Growth, and interpret the results honestly against platform-reported numbers.
• Flag new formats, placements, and platform features worth testing, and make the case for trying them.

How Success Is Measured

• Incrementality. To truly understand the performance of our efforts, we rely on incrementality methods, such as geolift. We then leverage platform metrics as multipliers based on the measurement outcomes for daily operational KPIs.
• Creative performance. Leverage platform metrics to build creative narratives to explain how they performed and what we should do next.
• Operational reliability. Campaigns should launch accurately and on time. With AI automated more operations, this person must be have final oversight before campaigns launch.

We are looking for

• 3+ years of hands-on performance marketing experience with Meta Ads, TikTok Ads, and/or YouTube Ads.
• Experience with incrementality and/or MMM to measure true lift or causal performance.
• Comfort working in performance data - pivot tables, dashboards, and enough rigor to catch a number that looks wrong before it reaches a deck.
• AI fluency in practice. You use LLMs and AI tooling in your daily workflow for briefs, copy variants, creative iteration, and reporting, and you can tell us specifically what it changed about your output and what you had to watch for.
• Strong written and verbal communication. You can explain a result, including a disappointing one, to people who do not live in the ad platforms.

Preferred Qualifications

• Experience in a marketplace, resale, ecommerce, or DTC business.
• Familiarity with creative automation tooling such as Motion, Pencil, Smartly, or AdCreative.
• SQL, or experience pulling your own data from a warehouse such as Snowflake or BigQuery.
• Exposure to affiliate networks, creator-commerce platforms, or TikTok Shop.
• Mobile app install campaign experience, including MMPs such as AppsFlyer or Branch.
• Interest in or knowledge of sneakers, streetwear, and resale marketplaces.

Goat

Group uses geographic pay tiers based on the employee's home state to align compensation with market differences across the U.S.

Hiring Range

• Tier 1 (Includes states such as California, New York (including New York City), Washington, Illinois and other higher-cost markets) $88,800 - $111,000 USD
• Tier 2 - (Includes mid-cost markets across the U.S.)
• $80,000 - $100,000 USD
• Tier 3 - (All other U.S. locations) $75,600 - $94,400 USD

Pay and benefits

The hiring range for this position is below, plus benefits (401K, paid time off, dental, medical, vision, disability, life insurance options). To determine starting pay within the hiring range, we carefully consider a variety of factors, including primary work location, role/level, a candidate's skills, experience, market demands, and internal parity. You may reach out to a recruiter for additional information.

Hiring Range: $75,520—$111,000 USD

Goat

Group represents the leading platforms for authentic sneakers, apparel and accessories. Operating four distinct brands-GOAT, Flight Club, Grailed and alias-GOAT Group has a global community of more than 60 million members across 170 countries.

GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become one of the leading and most trusted sneaker platforms in the world, and has expanded to offer apparel and accessories from select emerging, contemporary and iconic brands. Through its unique positioning between the primary and resale markets, the company offers styles across various time periods on its digital platforms and in its retail locations, while delivering products to over 60 million members across 170 countries.

Established in New York City over 15 years ago, Flight Club revolutionized sneaker retail as the original consignment store for rare shoes. Carrying the rarest exclusives and collectible sneakers, Flight Club has evolved from a one-stop sneaker destination, to a cultural hub for sneaker enthusiasts and novices alike. With three brick-and-mortar locations in New York City, Los Angeles and Miami, Flight Club remains the premier source for authentic, rare sneakers.

Founded in 2013, Grailed is the leading community-driven marketplace for rare luxury, streetwear and vintage fashion. The marketplace was built for enthusiasts, by enthusiasts, and features products from brands including Supreme, Raf Simons, Gucci, Saint Laurent, Balenciaga, Prada and more. With a highly curated selection of resale pieces including inventory exclusive to the platform, Grailed makes fashion accessible.

The company is backed by strategic investor Foot Locker, Inc. as well as some of the leading names in venture capital including Park West Asset Management, T. Rowe Price Associates, Inc., Franklin Templeton, Adage Capital Management, Ulysses Management, D1 Capital Partners, Accel, Andreessen Horowitz, Index Ventures, Matrix Partners, Upfront Ventures, Webb Investment Network and Y Combinator.

Goat

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