Senior Personalization Analyst

Preferred Qualifications

• Bachelor's degree in Business Administration, Marketing, Information Systems, or a related discipline.
• 4+ years of experience in eCommerce, digital marketing, or a related field with hands-on experience in personalization or conversion rate optimization (CRO).

Job Summary

Leads the design and execution of advanced, data‑driven personalization strategies to increase customer engagement and conversion and drive measurable business impact. Acts as a subject matter expert, translating complex customer insights into scalable testing and personalization programs while influencing cross-functional partners, including Site Execution, Search Operations, UX, Analytics, and Category and Site Merchandising teams.

Major Tasks, Responsibilities, and Key Accountabilities

• Builds, manages, and optimizes personalized digital experiences and campaigns across web and eCommerce platforms using tools such as Adobe Target, Optimizely, or Salesforce Personalization.
• Defines targeted audience segments utilizing behavioral, demographic, and transactional data to deliver tailored content, product recommendations, and custom messaging.
• Partners with merchandising, marketing, content, and UX teams to align personalization initiatives with broader strategic priorities and seasonal campaigns.
• Designs and executes comprehensive A/B and multivariate tests to validate hypotheses and maximize conversion performance.
• Monitors and reports on core performance indicators including click-through rate, conversion rate, average order value, and revenue per visitor.
• Maintains the personalization roadmap by prioritizing high-impact initiatives grounded in customer data and business goals.
• Ensures high data quality and rigorous event tagging across user touchpoints in coordination with analytics and engineering teams.
• Tracks emerging personalization trends, platform capabilities, and experimentation best practices to continuously elevate the digital experience.

Nature and Scope

• Identifies key barriers/core problems and applies problem solving skills in order to deal creatively with complex situations. Troubleshoots and resolves complex problems. Makes decisions under conditions of uncertainty, sometimes with incomplete information, that produce effective end results.
• Independently performs assignments with instruction limited to the expected results. Determines and develops an approach to solutions. Receives technical guidance only on unusual or complex problems or issues.
• May oversee the completion of projects and assignments, including planning, assigning, monitoring and reviewing progress and accuracy of work, evaluating results, etc. Contributes to employees' professional development but does not have hiring or firing authority.

Work Environment

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
• Typically requires overnight travel less than 10% of the time.

Education and Experience

• Typically requires BS/BA in a related discipline. Generally 5-8 years of experience in a related field OR MS/MA and generally 3-5 years of experience in a related field. Certification is required in some areas.

Our Goals for Diversity, Equity, and Inclusion

We are committed to creating a culture that promotes equity, respect, and advocacy for every HD Supply associate. We value the diversity of our people.