Senior Planner, Biddable
- Pay
- $65,000 – $80,000 per year
- Location
- New York, NY · Hybrid
- Job type
- Full-time
- Level
- Senior
- Experience
- 2+ years
- Listed
- 23 days ago
Skills & highlights for this role
- Google Ads
- Meta Ads Manager
- KPI analysis (CPA, ROAS, CAC)
- campaign forecasting
Also useful
- TikTok Ads
- Looker Studio
- Google Analytics
- retail media networks
About the role
Mile Marker is seeking a Senior Planner, Biddable Media to join our growth-focused media team. This role is for a performance-driven professional who has mastered the technical mechanics of self-serve platforms and is ready to take more ownership of campaign strategy and client results.
You will sit at the intersection of execution and strategy—managing full-funnel biddable campaigns across Search, Social, and emerging Retail Media Networks. You are a bridge between the data and the "big picture," ensuring our tactical execution aligns perfectly with our clients' growth ambitions.
Key Responsibilities
Campaign Strategy
- Move beyond execution to help develop omnichannel media strategies. You will contribute to campaign forecasting and budget allocation across Google Ads, Meta, and TikTok.
- Manage the journey from Upper-Funnel awareness to Lower-Funnel conversion, ensuring messaging and bidding strategies are optimized for each stage.
- Identify and propose A/B testing opportunities, from creative iterations to landing page optimizations and new platform betas.
Campaign Implementation
- Lead the setup, launch, and daily management of campaigns across Search (Google/Bing) and Social (Meta/TikTok).
- Begin to support and execute on Retail Media Networks (RMNs) such as Amazon Advertising, Walmart Connect, and Instacart.
- Oversee daily budget pacing and KPI monitoring for multiple accounts, ensuring high standards of execution and precision.
Performance Optimization and Reporting
- Analyze front-end and KPI metrics (CPA, ROAS, CAC) to identify not just what happened, but why it happened.
- Translate complex data into clear, actionable narratives for internal and external stakeholders.
- Assist in setting up tracking and attribution models to ensure accurate measurement of the customer journey.
Qualifications
- 2–3 years of hands-on experience managing biddable media campaigns in an agency or high-growth brand environment.
- Deep proficiency in Google Ads and Meta Ads Manager is required.
- A strong understanding of how to balance Direct-to-Consumer (DTC) performance goals with brand health objectives.
- Experience (or a strong interest) in providing guidance to junior planners or interns to ensure executional excellence.
- You instinctively "dig into the data" to solve problems and find efficiencies.
- Advanced Excel/Google Sheets skills (Pivot Tables, VLOOKUPs). Familiarity with Google Analytics, Looker Studio, or Supermetrics is a plus.
- Strong presentation skills with the ability to remain calm and authoritative in client-facing environments.
- Current Google Ads and Meta Blueprint certifications are highly preferred.
- Experience with Retail media is preferred
Pay and benefits
The pay range for this role is: $65,000 - $80,000 per year
About MILE MARKER
We are a modern omnichannel agency uniquely connecting data, creative and media to accelerate results for growth marketers. Mile Marker is an agency where content fuels performance, media drives outcomes, and data underpins an engine that eliminates the gaps that slow down enterprise growth marketers. This unified growth engine feeds a learning system within Relay, our open-powered marketing stack, ensuring every impression, message and experience is built for a business outcome. Mile Marker’s client roster includes FreshPet, DoorDash, Spectrum, Webster Bank, TrueGreen, HelloFresh and Harry’s, among others.
We are a team of strategists, media experts, creatives, innovators and analysts. Over 100 Milers (our humans) strong with hybrid-offices in New York City and San Francisco.
From MILE MARKER's careers page, first listed on Rolev.ai on October 17, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
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Common questions
What is the salary for the Senior Planner, Biddable role at MILE MARKER?
The Senior Planner, Biddable posting at MILE MARKER states compensation of $65,000 – $80,000 per year. It is listed as a full-time position. Final pay may depend on location, experience, and interview evaluation on MILE MARKER's official career site.
Where is the Senior Planner, Biddable job at MILE MARKER located?
This Senior Planner, Biddable position at MILE MARKER is located in New York, NY (Hybrid). Always check MILE MARKER's application page for specific state eligibility or relocation policies.
What qualifications are required for Senior Planner, Biddable at MILE MARKER?
For the Senior Planner, Biddable role, MILE MARKER highlights 2+ years of relevant experience; experience with Google Ads, Meta Ads Manager, KPI analysis (CPA, ROAS, CAC), campaign forecasting. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the Senior Planner, Biddable position at MILE MARKER?
This listing links directly to MILE MARKER's Rippling application page. You can apply directly on MILE MARKER's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Rippling application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.