Senior Portfolio Marketer

About the role

The Senior Portfolio Marketer defines how to win by translating strategy into positioning, go-to-market execution, and sales enablement that drives adoption and growth. This role is the expert on buyer personas and their needs in the buying process, responsible for creating differentiated and defensible market positions. The Portfolio Marketer develops comprehensive go-to-market strategies, sales tools, and competitive insights to empower sales and marketing teams and improve focus and customer engagement.

As the Senior Portfolio Marketer, you will

• Develop and execute go-to-market strategies, including portfolio positioning, target audiences, messaging and KPIs
• Create sales enablement tools and resources to support portfolio/product/solution introductions; Train and support sales teams with competitive insights and tools
• Conduct persona mapping and journey development to understand buyer/influencer behavior, decision-making processes and information needs/formats within the sales funnel/journey
• Prioritize potential requirements for digital tool development, such as ROI calculators and competitor cross-references that enable customer engagement/product assessment
• Translate market and product insights into clear, differentiated value propositions and messaging frameworks
• Orchestrate cross-functional inputs (Product, Market, Sales, Marketing) into cohesive commercialization packages
• Align buyer needs, sales motions, marketing engagements and enablement tools to improve conversion and effectiveness
• Continuously refine GTM strategies based on performance data and Voice of Customer feedback

KPIs

• GTM program performance vs. targets
• Sales enablement adoption and effectiveness
• Cross-sell and upsell rates
• Sales feedback on tools, content, and training
• Customer feedback on buying experience and engagement

Required education, experiences & skills

• Minimum five years of experience in marketing, sales enablement, or a related field
• Proven leadership and communication skills with success in aligning cross-functional teams to execute go-to-market strategies
• Advanced proficiency with CRM platforms and data visualization tools for performance tracking and insight generation
• Strong analytical and problem-solving skills rooted in data-driven decision-making and audience-centric marketing
• A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence
• Deep commitment to ownership, continuous learning, and taking proactive steps to improve marketing outcomes

Preferred education, experiences & skills

• Bachelor's degree in business administration, marketing, communications, or a related field
• Advanced knowledge of persona mapping, buyer journeys, and sales enablement strategies
• Experience in developing go-to-market strategies, messaging frameworks, and sales tools
• Deep understanding of the buyer's decision-making process and lifecycle management
• Familiarity with digital tools such as ROI calculators, competitor cross-references, and selection tools

Collaboration First Hybrid Work Arrangements

This role is hybrid eligible with the requirement to be in office at least three days per week. Colleagues are expected to demonstrate a collaboration first mindset, which is the understanding that teams will work together in-person and colleagues should be flexible to adjust their hybrid days based on business needs. You will have an opportunity to work with your team and leader to determine when you should be in office to drive meaningful connections and to best serve our customers.

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Our Commitment to Our People

Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That's why everything we do is geared toward a sustainable future-for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.

Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally.

Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k) and more. We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave.

Together, we have the opportunity - and the power - to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!

Our Commitment to Inclusion & Belonging

At Copeland, we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds, and with diverse perspectives, are embraced and treated fairly to enable a stronger workforce. Our employee resource groups play an important role in culture and community building at Copeland.

Work Authorization

Copeland will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.