Senior Product Designer

About the Role

We are looking for a Senior Product Designer to design across the Popl platform, from web to mobile and occasionally marketing content on our website. We are growing our in-house design team to unify and elevate the product. You will help evolve our design system, strengthen our design process, raise the bar for user experience, and be a key designer across the web and mobile products.

We are looking for a senior-level IC who is excellent in Figma and comfortable designing complex, multi-step workflows in simple and intuitive ways. This role requires someone who thrives in fast-paced environments, is confident making decisions, and wants to build alongside a small design team at a pivotal stage of Popl's growth.

You will inherit an already mature, feature-rich product and you will report directly to the Chief Product Officer.

What You’ll Do

• Design across web and mobile: Design across Popl’s web dashboard and mobile app, owning end-to-end designs for both platforms.
• Design Systems: Build out our component libraries to ensure visual consistency between Web and Mobile, speeding up future design and development.
• Design Operations: Strengthen our design processes, define quality bars, introduce design QA practices… etc
• Simplify Complex Workflows: You will be a key driver in helping us turn complex B2B workflows into intuitive, elegant user experiences. This applies both to new product development and to improving the existing platform so that our powerful capabilities remain easy to use.
• Talk to Customers: You will conduct lightweight user research as needed. This could include usability testing, feedback sessions, customer interviews, review of live customer calls and more
• Promote a Strong Product Culture: Advocate for design excellence across the company and help build a strong product culture.

What We’re Looking for

• 4+ Years Experience (Startup Focused): You have experience that demonstrates shipping real products in a startup environment. You understand the pace of a startup and know how to balance quality with speed.
• Web & Mobile Fluency: You have deep experience designing for both web dashboards and mobile apps. You understand the differing constraints and patterns of cursor vs. a thumb, stationary computer vs on-the-go mobile device… etc.
• Figma Power User: You are a Figma power user, with multiple years of figma experience. You are extremely comfortable with Figma and know how to use to efficiently and effectively in a team environment
• Strong Product Sense: You don't build siloed features. You understand the business logic behind features and how they fit in with the product as a whole, and can make tradeoffs between design and engineering effort.
• Excellent Communicator: You must be able to articulate the "why" behind your design decisions to the CPO and engineering team clearly.
• Agency: You take initiative and ownership with everything you do and can function without significant oversight.

Nice to Haves

• Experience at a startup as the first or one of earliest designers
• Familiarity with CRM or MarTech ecosystems (Salesforce, HubSpot, Marketo, or similar)
• Experience designing for enterprise or workflow-heavy products
• Experience conducting user research and participating in customer calls
• Basic graphic design or branding capability (web assets, icons, simple illustrations)