Senior Product Line Manager Running Footwear

About the role

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

• Product Lifecycle Management: Own the strategy, creation, and execution of assigned product lines from consumer insight through commercialization, ensuring alignment with category objectives and the GTM calendar.
• Consumer Insight Integration: Translate consumer, athlete, marketplace, and competitive insights into clear product briefs and actionable product opportunities.
• Collection Development: Partner with Design, Development, Innovation, and Merchandising teams to deliver innovative, performance-driven product collections that meet consumer and business needs.
• Data & Analysis: Monitor category, franchise, and competitive performance to identify opportunities, evaluate product success, and inform future product and line planning decisions.
• Cross-Functional Collaboration: Lead and influence cross-functional partners across Product Creation, Merchandising, Marketing, Sales, and Regional teams to drive alignment and commercial success.
• Tools & Systems: Maintain accurate and timely product information within PLM systems while ensuring integrity of product data throughout the creation process.
• External Engagement: Engage with athletes, consumers, retailers, and industry partners to gather insights, validate product concepts, and represent PUMA at key events and meetings.
• Presentation: Develop and deliver compelling product stories, category strategies, and seasonal product presentations to internal and external stakeholders.
• Travel: Up to 20% domestic and international travel to engage with consumers, key markets, retailers, development partners, and industry events.

Your Talent

• Bachelor's degree in Business, Marketing, Product Management, or a related field.
• 5+ years of product management, merchandising, or product creation experience within sporting goods, preferably footwear.
• Passion for running with a strong understanding of the performance running consumer, industry trends, and competitive landscape.
• Strong analytical, strategic thinking, and problem-solving skills with the ability to translate insights into product opportunities.
• Proficiency in PowerPoint, Excel, PLM systems, and product analytics tools.
• Proven ability to influence and collaborate effectively within a global matrix organization.
• Strong communication, presentation, and storytelling skills with the ability to engage diverse stakeholder groups.
• High energy, entrepreneurial mindset, and ability to lead multiple priorities in a fast-paced environment.
• Domestic and international travel required up to 20%.

The hiring range base pay for this position is $95,325 - $121,975 + Bonus + Benefits

(Benefit Summary Corporate)

Pay may vary depending on job-related knowledge, skills, and experience.

PUMA and we do not tolerate any form of harassment or discrimination.

Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.