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Senior Product Marketing Manager - Workflow

Location: San Francisco, CA
Listed: 31 days ago

Job Responsibilities

Positioning and Messaging

Develop and maintain clear, differentiated messaging for how the Heartflow platform fits into and improves clinical and administrative workflows (ordering, reporting, care coordination, referrals)
Translate workflow-level product capabilities into value props for different audiences: cardiologists, radiologists, interventional cardiologists, referring physicians, hospital administrators, and health system IT/ops stakeholders
Own core messaging documents, positioning frameworks, and persona-based narratives for workflow use cases
Gather input from customers, KOLs, and field teams on workflow pain points and unmet needs to inform product and messaging direction

Go-to-Market and Launches

Lead GTM planning and execution for new workflow features and platform enhancements - launch plans, sales enablement, and customer-facing collateral
Partner with Product Management to understand roadmap and translate upcoming workflow capabilities into market-ready narratives
Coordinate cross-functionally (Sales, Clinical, Customer Success, Marketing) to ensure workflow messaging is consistent across all customer touchpoints
Monitor market and competitive trends specific to clinical workflow tools and adjacent platform capabilities

Sales and Field Enablement

Build and maintain sales tools specific to workflow solutions: demo scripts, workflow diagrams, ROI/value materials, case studies
Train sales and clinical teams on how to position workflow capabilities in the field, including how workflow fits into the broader platform story
Support field teams on workflow-related questions during active deals as a subject matter resource
Own workflow-specific content: solution briefs, workflow diagrams/journey maps, web content, webinars, and conference materials

Skills Needed

Experience launching products in multi-stakeholder, complex environments, and building sales enablement content with proof it got adopted by a field sales org
Strong cross-functional collaborator. Will need to build strong rapport with Sales, Marketing, and Product
Excellent written and verbal communication; can translate technical workflow detail into something a rep can use in a 5-minute conversation
Preferred industry experience: Healthcare, medical device or diagnostic industry background

Educational Requirements & Work Experience

8+ years in product marketing or downstream marketing roles, ideally in B2B SaaS, medtech, or another regulated/technical sales environment

Pay and benefits

A reasonable estimate of the yearly base compensation range is $155,000 - $202,000, bonus, and equity.

Positions posted for Heartflow are not intended for or open to third party recruiters / agencies. Submission of any unsolicited resumes for these positions will be considered to be free referrals.

Heartflow has become aware of a fraud where unknown entities are posing as Heartflow recruiters in an attempt to obtain personal information from individuals as part of our application or job offer process.

About HeartFlow

Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology.

The flagship product-an AI-driven, non-invasive cardiac test supported by the ACC/AHA Chest Pain Guidelines called the Heartflow FFR CT Analysis-provides a color-coded, 3D model of a patient's coronary arteries indicating the impact blockages have on blood flow to the heart.

Heartflow is the first AI-driven non-invasive integrated heart care solution across the CCTA pathway that helps clinicians identify stenoses in the coronary arteries (RoadMap™Analysis), assess coronary blood flow (FFR CT Analysis), and characterize and quantify coronary atherosclerosis (Plaque Analysis). Our pipeline of products is growing and so is our team; join us in helping to revolutionize precision heartcare.

Heartflow is a publicly traded company (HTFL) that has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 750,000 patients worldwide.

Senior Product Marketing Manager - Workflow owns positioning, messaging, and go-to-market for the workflow-oriented capabilities of the Heartflow platform.

Equal opportunity and legal notices

Heartflow is an Equal Opportunity Employer.

We are committed to a work environment that supports, inspires, and respects all individuals and do not discriminate against any employee or applicant because of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

This policy applies to every aspect of employment at Heartflow, including recruitment, hiring, training, relocation, promotion, and termination.

Read the original posting

From HeartFlow's careers page, first listed on Rolev.ai on October 10, 2026. Rolev.ai is not the employer.

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Where is the Senior Product Marketing Manager - Workflow job at HeartFlow located?

This Senior Product Marketing Manager - Workflow position at HeartFlow is located in San Francisco, CA. Always check HeartFlow's application page for specific state eligibility or relocation policies.

How do I apply for the Senior Product Marketing Manager - Workflow position at HeartFlow?

This listing links directly to HeartFlow's Greenhouse application page. You can apply directly on HeartFlow's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Greenhouse application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.

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