Senior Research Lead

Summary

The people who work at Apple don't just build products; they craft the kind of wonder that has revolutionized entire industries. It's the diversity of those people, their backgrounds, and their ideas that inspires the innovation running through everything we do, from amazing technologies to industry-leading services and exceptional customer experiences, strengthening our dedication to leaving the world better than we found it. A job at Apple is unlike any other you've had: you will be challenged, you will be inspired, and you'll be proud. We invite you to be part of this journey.

About the role

The Services Consumer Insights team is looking for a Senior Research Lead who will be responsible for managing quantitative and qualitative research studies for Apple Services. You will own studies end-to-end and partner closely with cross-functional teams to answer key strategic questions through rigorous, well-designed research.

You will be a strategic thinker, influential communicator, and hands-on operator capable of translating business objectives into clearly defined research plans and delivering clear, actionable insights and recommendations that inform business decisions. An open mind, intellectual curiosity, analytical mindset, and eagerness to problem-solve are essential.

Your role will be critical as Apple continues to pursue its ambitious growth objectives for Services. This role reports to the Head of Strategy, Planning and Consumer Insights, and is based in Los Angeles.

Responsibilities

• Collaborate with marketing, product, and business teams as well as research suppliers to translate business objectives into clearly defined research plans, ensuring stakeholder input and feedback are incorporated throughout the research process.
• Manage the full research lifecycle, including methodology, recruitment and sampling, questionnaire and discussion guide development, fieldwork, data processing, analysis, reporting, and presentation.
• Translate quantitative and qualitative data into clear, actionable insights and recommendations that inform business decisions for stakeholders and leadership.
• Manage multiple studies and timelines simultaneously, meeting internal and external deadlines.

Minimum Qualifications

• 7+ years of hands-on primary quantitative and qualitative research experience, with a minimum of 3 years in a related industry (e.g., technology, entertainment, fin-tech).
• Ability to tell a story with both quantitative and qualitative inputs, including data tables, video, and first- and third-party data.
• Strong analytical skills with an understanding of when and how to apply advanced analytics.
• Exceptional written and verbal communication skills.
• Strong project management skills and attention to detail, with the ability to manage multiple projects at various stages in the research process and adhere to timelines.
• Proficient in Apple Suite and Office.

Preferred Qualifications

• BA or advanced degree in market/consumer research, marketing, or business; relevant work experience can substitute for a degree in the special areas listed.
• Client-side and research agency experience.
• Proficiency using SPSS/SAS.