Senior Retail Brand Manager

Summary

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Apple’s worldwide Retail Engagement, Marketing and Merchandising (REMM) team creates and delivers programs, campaigns, initiatives, and experiences that help Apple Retail’s customers and teams discover, buy, and go further with Apple products and services. These efforts increase awareness, drive conversion, and grow affinity for Apple.

We are seeking an experienced and innovative Senior Brand Manager to join our dynamic team.

About the role

In this role you will develop integrated brand plans and strategies, ensuring brand consistency across all retail channels, and driving a best-in-class customer experience in our retail spaces.

You will unlock insights to develop successful campaigns, inspire evolution, drive impact and measure effectiveness.

You will collaborate with cross-functional teams to develop experiences, marketing campaigns, and communication plans.

You will build and maintain strong relationships with partners and stake-holders across the business.

Responsibilities

• Develop integrated campaigns from strategy through launch, collaborating with cross-functional partners to ensure alignment across all key stakeholders
• Conduct ongoing campaign analysis and optimization, measuring performance against KPIs and implementing improvements to maximize ROI
• Build and maintain strong relationships with local and global teams ensuring cross-functional stakeholders have input for seamless campaign execution and continuous learning across geographies

Minimum Qualifications

• 7+ years experience in consumer marketing with global brands within a multi-channel environment
• Experience managing integrated consumer marketing campaigns for global brands across different channels including digital, print, and social
• Track record managing highly confidential and complex product and launch roadmaps to ensure all teams are building cohesive strategies
• Strong analytical skills, able to identify and act upon opportunities for campaign improvement and impact

Preferred Qualifications

• 10+ years experience in consumer marketing with global brands within a multi-channel environment
• Track record of leading strategic conversations with a wide range of people in different fields and across levels
• Strategically astute, with a creative approach to solving problems and creating memorable customer experiences and campaigns
• Ability to work with large data sets to identify the right objectives, messages and moments for a campaign to be successful, and the measurement strategies that prove it

Comfort with fast iteration: testing, learning, and responding quickly to changing market signals An encouraging people leader who is able to recruit, empower and develop outstanding talent. A phenomenal teammate who leads from the front and will be the campion for doing what’s right

Skilled in prioritizing multiple, complex, concurrent projects