Senior SEO Manager

Your Impact

As a Senior SEO Manager you will be responsible for leading and evolving Redwood's organic search strategy across a portfolio of enterprise software brands. You will own the end-to-end search program, spanning technical SEO, content optimization, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), with accountability for driving organic visibility, pipeline, and revenue.

Partnering with cross-functional teams and executive leadership, you will establish strategic priorities, lead high-impact initiatives, and continuously optimize performance across traditional and AI-driven search platforms.

• Define and own the organic search strategy and roadmap across all Redwood websites, establishing priorities, performance targets, and quarterly OKRs aligned with pipeline and revenue goals.
• Lead high-impact SEO and GEO initiatives from strategy through execution, including site migrations, ranking recovery, technical remediation, and AI-driven search optimization programs.
• Partner with web development, UX, and demand generation teams to optimize organic conversion performance, improve user journeys, and increase demo conversions and pipeline contribution.
• Lead technical SEO audits across the website portfolio, identify opportunities, develop business cases for improvements, and collaborate with development teams to prioritize and resolve issues.
• Establish and maintain on-page SEO and content optimization standards, including metadata, internal linking, heading structures, and content formatting, while guiding cross-functional teams on implementation.
• Develop keyword and competitive search strategies, identifying market opportunities, competitive gaps, and areas for investment to improve organic visibility and performance.
• Own SEO and GEO performance measurement and executive reporting, tracking rankings, organic sessions, demos, Share of Voice, Mention Rate, Citation Rate, pipeline, and revenue while providing actionable recommendations.
• Develop and implement methodologies for structuring keywords, topics, and question-based content for AI-driven search engines, including testing frameworks for prompts and content formats.
• Evaluate SEO and GEO platforms, tools, and vendors, recommending solutions that improve program effectiveness, efficiency, and return on investment.
• Serve as Redwood's search subject-matter expert, partnering with content, product marketing, demand generation, and web teams to align priorities, influence decisions, and drive execution.
• Mentor and upskill SEO/GEO specialists and cross-functional partners through working sessions, optimization reviews, documentation, playbooks, and guidance on effective generative AI adoption.
• Monitor search engine algorithm updates, emerging AI-search trends, and industry best practices, translating insights into actionable improvements to Redwood's search strategy and standards.

Your Experience

• 7+ years of hands-on SEO experience, preferably within enterprise software or SaaS, with demonstrated success as a senior or lead individual contributor.
• Proven track record of developing and executing organic search strategies that deliver measurable improvements in rankings, traffic, pipeline, and revenue.
• Strong understanding of web strategy and conversion rate optimization, including site architecture, user journey mapping, funnel analysis, and A/B testing methodologies.
• Deep technical SEO expertise, including search engine ranking factors, website architecture, technical audits, and the ability to prioritize improvements based on business impact.
• Advanced proficiency with SEO and analytics platforms, including Google Analytics, Google Search Console, Ahrefs, Semrush, or comparable tools, with experience evaluating and recommending technology solutions.
• Demonstrated experience developing and scaling AEO and GEO strategies, including establishing measurement frameworks for Share of Voice, Mention Rate, and Citation Rate.
• Experience leveraging generative AI tools, including ChatGPT, Gemini, Claude, or internal large language models, for keyword research, content analysis, search optimization, and workflow efficiency.
• Strong analytical and reporting capabilities, including advanced Excel or Google Sheets skills and the ability to transform complex data into clear, executive-ready insights and recommendations.
• Excellent communication, stakeholder management, and influencing skills, with the ability to align cross-functional partners and senior leadership without direct authority.
• Experience mentoring, coaching, or developing the capabilities of SEO practitioners and cross-functional partners is preferred; direct people-management experience is not required.
• Exceptional organizational, prioritization, and project management skills, with the ability to manage multiple websites, initiatives, and competing priorities simultaneously.
• Strong sense of ownership and accountability, with demonstrated ability to independently lead strategic initiatives, solve complex problems, and deliver measurable business outcomes.

If you like growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

The Legal Bit

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