Senior Strategist Freelance (Creative), US East Coast Based, Immediate Start Preferred

What You’ll Be Doing

Strategic Campaign Development

• Handle the end-to-end development of campaign strategies-from audience profiling and creator casting logic to content formats, messaging, and performance KPIs
• Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals
• Write high-quality briefs and strategic decks that inspire both clients and creators

Insights, Data & Measurement Strategy

• Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs
• Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation
• Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations

Trend Forecasting & Cultural Analysis

• Handle cultural listening, market research, and platform trend tracking within the fashion, beauty, cpg, sports categories
• Translate emerging insights into actionable campaign ideas and brand opportunities
• Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals

Client Engagement & Strategic Advisory

• Join client calls to present strategic recommendations and explain the “why” behind campaign decisions
• Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback
• Act as the strategic lead across your client portfolio-building relationships rooted in value and clarity

What You Bring

Strategy Experience in the Creator Space

• 4-6 years in strategy, planning, insights, or branded content-ideally in a creator, fashion, beauty, cpg or sports etc, or social-first brand
• Experience implementing / using AI tools into your workflows.
• Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube

TikTok Fluency

• Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior.
• Able to translate brand identities into authentic, scroll-stopping creator content

Data-Driven Thinking

• Comfortable working with performance metrics, audience data, and platform insights
• Ability to structure frameworks, make data actionable, and present performance narratives clearly

Creative & Commercial Acumen

• Exceptional brief-writing, storytelling, and presentation skills
• Strong client presence with the ability to articulate ideas confidently and drive strategy forward.

What Makes You Stand Out

• A hybrid thinker who blends logic with creativity, intuition with structure
• Experience owning strategy across multiple live campaigns and strategic touch-points
• Passion for beauty, social culture, and pushing the boundaries of what creator content can do

Additional information

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Support

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