Senior Vice President, Integrated Communications (Consumer)

About This Role

Orchestra's Consumer vertical, which brings together Derris and Small Girls PR, is looking for a Senior Vice President who is passionate about earning consumers' attention. Experience in integrated marketing and communications across earned, influencer, experiential, and other channels is valued.

Within the Consumer vertical, integration means building ideas that live beyond a single channel. Our teams collaborate across earned media, influencer partnerships, social content, experiential activations, and paid amplification to create cohesive campaigns that drive cultural relevance and business impact.

This person will oversee both strategic planning and day-to-day execution across consumer brands, while also contributing to internal leadership initiatives and helping shape our evolving company culture.

Location: This role is based in our New York, NY office on a hybrid basis. Staff are in-office 3 days per week, Tuesday through Thursday and will be in the office 2 days per week in 2027.

Accountabilities & Qualifications

• Hold one of the most senior positions, supporting leadership on implementing new protocols and policies
• Concept and implement structural changes to optimize efficiency and improve work quality
• Act as a high-level strategic lead, directing client strategy, brand messaging, tentpole campaign concepts, and high-stakes comms with the support of your senior team members
• Oversee a team of integrated strategists, and provide client counsel on the best influencer strategy based on goals and a strong business case for their particular brand
• As a creative thought leader, this position hosts brainstorms, reverse engineers virality, and leads the creation of share-worthy moments for our brands
• Ensure the development and execution of influencer paid and organic campaigns from strategic and creative development, identification of creators, outreach and relationship management, negotiations and contracts, content approvals and measurement
• Lead your team's finances, including managing profitability, staffing matrixes, planning and budgeting-- all with the support of a dynamic backend tool that allows you to determine, in real-time, how adding a new hire or account could impact your team's destiny
• You will be an integral part of new business, reviewing our inbound pipeline to both voice the brands you are passionate about taking on, as well as to develop the proposals and concepts that win the hearts and minds of new partners

Essential Skills

• You have 13-15+ years of directly relevant experience ideally within the consumer space
• You've overseen large teams - and across multiple accounts, workflows or projects
• You understand how to employ creativity to make something uniquely compelling to share with an audience, whether for a journalist or a blogger
• You're a client whisperer, able to earn and keep client trust
• You spot and land business opportunities with a proven track record of winning new business and signing incremental SOWs with existing clients to increase billings
• You celebrate the small wins and thrive off building up a team of A players

Compensation

The salary range for this role is $170,000 - $190,000, commensurate with experience, plus end of year bonuses based on firm, team, and individual performance.

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Orchestra is the first communications company built for today's media landscape. Since 2022, it's acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communication professionals.

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