SEO & GEO Strategist

Responsibilities

• Own on-page, technical, and content SEO across caseguard.com, including page structure, internal linking, metadata, image optimization, and site health.
• Make CaseGuard more discoverable in AI search by structuring content for retrieval and citation: answer-first formatting, clear Q&A headings, FAQ blocks, concise machine-readable copy, and consistent entity and brand signals across the web.
• Implement and maintain structured data that supports both traditional rankings and AI answer citation.
• Conduct regular SEO and AEO audits (technical, content, keyword, schema, entity) and turn findings into a prioritized roadmap rather than a list of observations.
• Stay current on how AI Overviews, answer engines, and LLM citation behavior are evolving, and adapt our approach accordingly.
• Create and maintain guides, help center documentation, and product playbooks that serve real users first and rank and get cited as a result.
• Run keyword research and prompt monitoring: track where CaseGuard appears (and where it doesn't) across search engines and AI assistants, at the prompt-cluster level as well as the keyword level.
• Track performance in GA4, Google Search Console, and an SEO platform such as Semrush; report on organic traffic, rankings, AI visibility and citations, conversions, and content performance.
• Work cross-functionally with Product, Sales, and Support to identify high-intent topics, common customer questions, and competitive gaps worth targeting.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent practical experience). 2-4 years of experience in SEO, AEO/GEO, content marketing, or digital marketing.
• Hands-on experience with an SEO platform such as Semrush (or Ahrefs, Moz, or similar), Google Search Console, and GA4.
• Working knowledge of technical SEO fundamentals: crawling and indexation, site speed, redirects, canonicals, sitemaps, and structured data.
• Demonstrated understanding of how AI answer engines surface and cite content.
• Strong writing and editing skills, with the ability to turn technical product details into clear, useful content.
• Demonstrated ability to come up to speed quickly on a new project, balance multiple tasks, and provide a quick return on a documentation project.
• Analytical mindset with comfort pulling, interpreting, and presenting data.
• Attention to detail and strong organizational skills.
• Experience in B2B SaaS, government tech, or a regulated industry is a plus.
• Familiarity with WordPress is a plus.

Benefits

• Competitive Salary
• Stock Option
• Medical, Dental, and Vision Insurance
• 401K
• Paid Vacation
• Ten paid holidays per year
• Friendly and Learning environment

Pay Range

$65,000 - $85,000 Annually