Social Content & Engagement Lead

What We’re Looking For

Role Objective

As a Social Content & Engagement Lead, you will own day-to-day content and community for the Soluna app and its social channels. Soluna gives young people free, confidential mental health support: self-guided wellbeing activities, a moderated peer community, and 1:1 chats with mental health coaches

Main responsibilities

Community Management & Engagement (40%)

• Own day-to-day management of Soluna's social channels, with accountability for engagement rate and follower growth.
• Lead every channel interaction with compassion, curiosity, and inclusivity, speaking up for Soluna's diverse community.
• Moderate comments and DMs, track sentiment, and escalate safeguarding or crisis concerns to the Editorial Manager under our clinical protocols.
• Act as primary contact for social and UGC asset generation across external creators, student brand partners, and Young Adult Ambassadors (YAAs), managing inboxes and dedicated creator channels.
• Find, vet and coordinate brand-aligned partnerships with influencers and organizations that grow Soluna's reach.

Content Planning and Operations Management (35%)

• Direct YAAs, influencers, and UGC creators: develop concepts, write briefs, manage delivery schedules, and review final content.
• Build, schedule, and publish all editorial and creator content week by week and month by month, keeping a consistent cadence on every channel.
• Lead weekly content planning and partner with the Editorial Manager on quarterly roadmaps that balance evergreen topics, campaigns, leadership goals, and trends.
• Spot gaps and low-volume periods in the calendar and fill them with brand pillars, internal initiatives, or key messages.
• Track and report channel performance, and use the data to decide what to make more of, change, or stop.

Content Creation: Video & Copy (25%)

• Ideate, film, edit, and publish high volumes of original short-form video and static content grounded in the real lives of Gen Z and Gen Alpha, and the ecosystem of support around them.
• Write clear, culturally fluent copy for social and in-app touchpoints: captions, graphics, in-app scripts, carousels, quizzes, text chats and occasional paid social ads.
• Create clear, easy to follow campaign briefs for creators and ambassador groups.
• Turn trends and platform shifts around fast, either making the content yourself or assigning it to creators and YAAs.
• Present mental health topics in fresh, approachable ways that reduce stigma, while following clinical safeguarding standards without exception.

A Day and a Week in the Role

Most days blend community, planning, and creation. Here’s what the rhythm looks like.

Every Day

• Check all Soluna channels (TikTok, Instagram, YouTube, LinkedIn and others) in the morning and afternoon; reply to comments and DMs within one business day and flag safeguarding concerns to the Editorial Manager right away, following the escalation protocol.
• Scan trends, sounds, formats, and community sentiment, and decide which moments Soluna should join that day.
• Publish or schedule the day's content and confirm captions, alt text, links, and clinical review are complete.
• Answer creator, YAA, and partner messages, give feedback on drafts, and unblock deliveries.
• Film, edit, or write at least one piece of original content or a fast-turn trend response.

Every Week

• Build and lock the next week's content calendar across channels, with backups for trend slots.
• Brief creators and YAAs on new concepts and track delivery against deadlines.
• Review performance: reach, engagement rate, saves and shares, follower growth, and app-intent clicks; share a short readout with what worked, what didn't, and what changes next week.
• Meet with the Editorial Manager to align on campaigns, roadmap priorities, and clinical review.

Every Month and Quarter

• Report on channel growth and engagement against targets.
• Contribute to the quarterly content roadmap and campaign plans (for example, back-to-school and awareness moments).
• Source and vet new creator and influencer partners.

What Success Looks Like

By month 12, Soluna's channels grow steadily against agreed follower and engagement targets, powered by a reliable creator bench and a weekly content rhythm.

• 30 Days: Develop a clear understanding of the app, Soluna's voice, clinical safeguarding protocols, and departmental systems; take over daily community management; audit channel performance and set baselines
• 60 Days: Own the weekly content calendar; brief and manage active creators and YAAs; publish original video every week
• 90 Days: Deliver a quarterly growth plan with follower and engagement targets per channel; launch at least one new creator or influencer partnership
• 12 Months: Hit agreed growth and engagement targets; run a dependable creator and YAA bench; show content that drives app interest

Qualifications

• 3–5 years experience in social media content creation, social copywriting, and community management for a brand, agency, media company, or creator.
• Prior day-to-day management of at least one brand or creator social channel with an audience of 25,000+ followers.
• Proven, measurable follower and engagement growth on channels you managed, with metrics you can share (for example, follower growth over a set period, engagement rate, views, saves, and shares).
• A portfolio showing both short-form social video you created and strong writing in a teen or young adult voice.
• Hands-on experience moderating comments and DMs and handling sensitive or negative community conversations with care.
• Experience sourcing, briefing, and managing content creators, influencers, or UGC partners from concept to delivery.
• Fluency in the culture, formats, and trends of TikTok, Instagram, YouTube, Snap, Discord, X, and LinkedIn.
• Comfort appearing on camera, filming others, and producing collaborative video for social and in-app use.
• Working knowledge of native platform analytics and social management tools (for example, Statusbrew, Sprout, or Later), and the ability to turn data into content decisions.
• Strong creative writing skills, adapting tone and format across headlines, storytelling and educational content.
• Strong alignment with Soluna's mission to make mental health support accessible, approachable and relevant to young people.

Preferred Qualifications

• Bachelor's degree in social media marketing, digital communications, journalism, or a related field, or equivalent experience.
• Experience creating content for youth audiences (13–25) or in health, wellness, education, or nonprofit settings.
• Experience working within clinical, legal, or safeguarding review processes.
• Familiarity with Google Workspace, Slack, Wrike, Figma or Miro, and Contentful (or willingness to learn).
• Experience with paid social or creator-led campaigns.
• A growth mindset that welcomes creative risk, failure, and starting over, and the ability to thrive in start-up ambiguity.

Compensation

The base salary for this role is $75,000 - $80,000 annually. We’re committed to transparency and value our candidates time, which is why we share salary ranges in all states—regardless of local requirements. Final compensation will be based on a variety of factors, including your education, experience, skills, and overall alignment with the role.

Kooth offers a competitive base salary, employee equity program, and comprehensive benefits including:

• Excellent Medical, Dental, and Vision Coverage
• 401(K) Retirement Plan with company match
• Generous Paid Time Off
• Remote-first flexibility and work-from-home support
• Paid parental leave
• Learning & development opportunities
• 8 Paid Holidays, plus two half-day holidays (Christmas Eve and New Year’s Eve)