Social Designer / TikTok Content Creator - Beauty

About the role

Location: New York, NY | Hybrid - 3 days in office

About the Role

We're looking for a highly creative, social-first Designer and Content Creator to join an in-house creative team supporting two distinct beauty brands.

This is a hands-on role for someone with an exceptional design eye, advanced retouching skills, and extensive experience developing, creating, and managing TikTok content for beauty or lifestyle brands.

The ideal candidate understands TikTok culture, trends, storytelling, and what makes content resonate with audiences. You'll combine sophisticated graphic design skills with the ability to conceptualize, shoot, edit, and produce engaging, platform-native content.

While TikTok will be a major focus, you'll also develop compelling creative assets for Instagram, YouTube, and other digital platforms, ensuring each brand maintains its own distinct visual identity.

Key Responsibilities

• Take an active role in the creative development and day-to-day content management of branded TikTok accounts, including ideation, production, editing, publishing, and performance analysis.
• Conceptualize, shoot, edit, and produce original TikTok content for two beauty brands, from initial idea through final delivery.
• Develop engaging short-form videos, including product demonstrations, tutorials, trend-driven concepts, and beauty storytelling.
• Design sophisticated, visually compelling social assets for TikTok, Instagram, YouTube, and other digital platforms.
• Provide high-quality retouching, image editing, typography, and graphic design across social and digital creative.
• Translate larger brand campaigns and product launches into engaging, platform-native social content.
• Independently film and edit content using smartphones, cameras, and professional editing software.
• Collaborate with the Art Director, photographers, videographers, and marketing partners to develop and execute creative concepts.
• Monitor TikTok trends, creator culture, emerging platform features, and content performance to inform creative decisions.
• Balance planned campaigns with reactive, quick-turn content while maintaining a consistently high standard of creative execution.
• Ensure all content reflects the individual visual identity, tone, and creative direction of each brand.

Qualifications

• 6+ years of professional experience in social design, digital content creation, or a related creative discipline, ideally within beauty, skincare, cosmetics, fashion, or lifestyle.
• Proven experience creating content for and managing branded TikTok accounts, with a strong understanding of platform strategy, audience engagement, and content performance.
• Demonstrated professional graphic design experience, with advanced Photoshop and retouching skills, alongside a proven track record of creating successful social-first video content.
• A strong portfolio showcasing sophisticated graphic design, beauty or product retouching, and original short-form video content.
• Excellent understanding of TikTok storytelling, editing styles, trends, and platform-specific creative best practices.
• Advanced proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, Premiere Pro, and After Effects.
• Experience with CapCut or similar social-first editing tools.
• Ability to independently conceptualize, film, edit, and deliver high-quality social content.
• Experience developing content for Instagram Reels, Stories, YouTube Shorts, and other digital channels.
• Strong creative judgment, organizational skills, and the ability to manage multiple projects across two distinct brands.
• Experience working with independent, emerging, or digitally native beauty brands is highly desirable.

Portfolio & TikTok Experience

As part of your application, please provide

• Links to branded TikTok accounts you have personally worked on or managed, preferably within beauty, skincare, fashion, or lifestyle.
• Two to three examples of TikTok videos you personally conceptualized, filmed, and/or edited, clearly identifying your specific contributions.
• A link to your creative portfolio, demonstrating graphic design, retouching, and social content capabilities.
• A brief description of your experience managing branded TikTok accounts, including measurable results, audience growth, engagement, or successful campaigns where available.

Additional information

We are particularly interested in seeing original work you have created and executed directly, rather than campaigns you have only supervised or coordinated.

What We're Looking For

• We're looking for someone who genuinely understands TikTok, not simply how to edit videos for it.
• You should be an accomplished designer with a sophisticated visual aesthetic, excellent retouching skills, and the ability to create content that feels authentic and engaging across social platforms.
• Equally important is your experience working directly on branded TikTok accounts. You understand how to develop ideas, execute content, respond to trends, and use performance insights to continually improve creative output.
• You'll be comfortable working independently, collaborating with a broader creative team, and moving seamlessly between polished design work and spontaneous, social-first content creation.
• Work Arrangement: This is a hybrid position based in New York City, requiring three days per week in the office.

Benefits & Perks

• The anticipated salary range for this role is $100,000 - $125,000 annually.
• Ranges are based on various factors including the labor market, job type, internal equity, and budget.
• Exact offers are calibrated by work location, individual candidate experience, and skills relative to the defined job requirements.

• This is a hybrid role requiring flexibility to work in-office and remotely. Evening or weekend work may occasionally be required during major projects.
• We offer a competitive benefits package including major medical, dental and vision insurance, FSA, HSA, and employee discounts.

• Industrial Color is a division of CoCreativ, a family of integrated creative production companies.
• Industrial Color partners with top brands, agencies, and creative professionals providing a full range of essential production services.
• For over 30 years, we've led the industry through a culture of innovation, bringing state-of-the-art digital production and post-production solutions to our clients.

Our headquarters is based in Tribeca, NY, with offices in Los Angeles and studios in Brooklyn and Los Angeles. Our clients include: L'Oreal, Publicis, Procter & Gamble, Tommy Hilfiger, Absolut Vodka, Nike, Estee Lauder, Amazon...