Social Media & Content Lead

The Role

We're looking for a Social Media & Content Lead to turn pump.fun 's TikTok, Instagram and YouTube into a growth engine - the creative direction, the content, the formats, the testing, and the numbers that tie views to users.

This is a hands-on, builder role, not a "manage an agency and approve posts" job. You'll set the creative direction and still cut the edit yourself when a trend breaks at midnight.

What You’ll Do

• Own TikTok, Instagram Reels and YouTube Shorts end to end - strategy, content calendar, publishing, community and analytics
• Own creative direction - define how pump.fun looks, sounds and feels on social, and hold the bar on everything we publish
• Make the content - script, shoot, edit and design, shipping daily in CapCut, Premiere, After Effects, Figma or equivalent
• Run a systematic, high-velocity testing program across hooks, formats and series - kill what doesn't work, scale what does, fast
• Build the measurement that connects views to installs, activation and trading volume, not just followers
• Build brand formats that work faceless or on camera - and step in front of the camera when it's the right call
• Spot trends early, run a creator, UGC and clipping bench, and turn crypto culture moments into content within hours
• Partner closely with Legal to make sure all content fits our compliance framework - non-negotiable given the regulatory environment we operate in

What We're Looking for

• A proven track record scaling a page from 0 to 1 - you built its first real audience
• A proven track record scaling a page from 1 to 100 - you took an established account to a much larger audience and kept engagement healthy
• Ownership of creative direction - a brand look, a recurring series or campaigns where the calls were yours
• Hands-on editing and graphic design skills, with a reel of work you cut and designed yourself
• Experience growing social for a consumer mobile app, where the goal was downloads and active users - fintech or crypto experience is a strong plus
• Experience scaling brand pages, faceless or on camera, not just a personal account
• A scrappy, high-energy operator mindset - you thrive in a fast-paced, resource-lean environment where you're building the playbook as you go

How We'll Measure Success

• First 30 days: Channel audit done, creative direction agreed, daily posting live on all three platforms
• First 90 days: 3+ repeatable formats proven by testing, first post past 1M views, views-to-install tracking in place
• First 180 days: Social is a measurable top-3 acquisition channel, with follower and view growth compounding month on month

Compensation & Benefits

• Base salary: $175,000 - $200,000 per year
• Bonus: performance-based bonuses on top of base salary
• Benefits: best-in-market benefits package
• Relocation support: available for candidates moving to New York

Location & Eligibility

• In person at our office in Manhattan, New York. You should be New York-based or open to relocating.
• You must be authorized to work in the United States. Please tell us in your application whether you will now or in the future require visa sponsorship.

How to Apply

• Send your résumé, links to the pages you grew with before-and-after numbers, and the 3 posts you're proudest of, with a line on why each worked.
• If you'd rather ship the post than write the deck about it - this is your role.