Social Media & Digital Strategist - Information Specialist 2

Please note: This is NOT an IT position.

Why Iowa PBS?

Join the driving force behind Iowa's statewide public broadcasting network! Iowa PBS is home to a dedicated team of approximately 100 full and part-time employees committed to delivering engaging local programs, comprehensive broadcast services, and impactful educational initiatives. Our mission is powered by our highly-qualified, diverse, and talented staff, who are key to our success. At Iowa PBS, we prioritize career development and foster a community that values each member as our most precious resource.

Position Overview

Iowa PBS is seeking a creative and strategic Social Media & Digital Strategist to lead the network’s social media presence and digital audience engagement across platforms. This role develops and executes social media strategies that grow awareness, strengthen audience relationships and connect Iowans with Iowa PBS programs, stories, services and mission.

The position creates and publishes engaging content, manages social media channels, monitors trends and audience conversations, and uses performance data to continuously improve social media strategy and content. The Social Media Strategist works closely with teams across Iowa PBS to develop timely, platform-specific content that reflects the network’s voice and priorities.

Key Responsibilities

Social Media Strategy & Management

• Develop and execute organic and paid social media strategies that support Iowa PBS programming, campaigns, initiatives and audience goals across relevant platforms.
• Manage Iowa PBS social media channels and advertising campaigns, including content planning, publishing, audience targeting, campaign optimization and day-to-day channel management.
• Monitor social media trends, platform changes and audience behaviors to identify opportunities and inform strategy.

Content Creation & Storytelling

• Create and coordinate engaging, platform-specific content including written posts, graphics, photography, short-form video, reels, stories and other digital formats.
• Adapt Iowa PBS programs, stories and initiatives for social audiences and collaborate with producers, talent, designers and other staff to develop timely content and campaigns.

Audience Engagement & Community Management

• Monitor and respond to audience comments, questions and messages, fostering meaningful relationships with viewers, partners and communities while escalating issues as appropriate.
• Identify audience interests, conversations and trends to strengthen engagement and inform Iowa PBS content and outreach.

Analytics & Advertising

• Manage social media advertising budgets and campaigns, using audience insights and performance data to optimize reach, engagement and other campaign goals.
• Analyze organic and paid social performance and provide regular reporting, recommendations and insights to improve content and strategy.

Collaboration

• Collaborate with communications, marketing, production, education, development, digital and other teams to support organizational priorities and ensure consistent messaging across social media.
• Provide social media expertise and guidance to Iowa PBS staff, talent and partners and support integrated marketing and communications campaigns.

Additional Duties

• Support Iowa PBS’s mission to educate, inform, enrich and inspire the people of Iowa.
• Travel statewide and occasionally out of state to capture content and support Iowa PBS productions, events and other activities.
• Perform other duties as assigned.

Benefits

Joining the Iowa PBS team and becoming a State of Iowa employee comes with a range of valuable benefits, including:

• Excellent health, dental, and vision insurance.
• Generous paid time off, including nine paid holidays, vacation, and sick leave with no cap on the sick leave accrual.
• Prepare for the future with the IPERS retirement package, as well as an additional optional deferred compensation retirement plan.
• Flexible Spending Accounts for medical and dependent care.
• Free Life and Long-term Disability Insurance with the option to purchase additional coverage.
• Employee Assistance Programs and Discount Programs for support.

• Click here to learn more about all of the amazing benefits the State of Iowa offers.
• Join Us!

• At Iowa PBS, you'll have the chance to shape the future of our programming and production while working with a passionate and talented team.
• If you are enthusiastic about public broadcasting and have the expertise to lead our programming and production efforts, we invite you to apply.
• Help us create inspiring content that makes a difference in the lives of Iowans.

Visit our careers page here to learn more about our organization.