Social Media and Influencer Marketing Manager

About the Role

As a Social Media and Influencer Marketing Manager at Injective you will be part of our Marketing team working cross-functionally to lead communications efforts and own Injective’s Social Media strategy to accelerate growth and engagement across global markets.

Responsibilities

• Develop Injective’s social media and content strategy in collaboration with our marketing team and coordinating with design, product, engineering, business and operations.
• Perform user research and translate insights into positioning and messaging, user education initiatives, and creative assets.
• Plan, execute, and iterate multi-channel marketing campaigns with an experimental and analytical approach, using data to continuously optimize performance.
• Generate, edit, publish, and share engaging daily and weekly content across multiple platforms that educates users and amplifies Injective’s brand and ecosystem.
• Partner with Injective’s community, external writers, content producers and community moderators to deliver high-quality content creation that will include, but is not limited to, blogs, email newsletters, and how to videos.
• Build and maintain strong relationships with key crypto, tech, and finance influencers and identify new partnership opportunities to expand brand reach and influence within the web3 community.
• Track, analyze and report on web traffic, social growth, engagement, and KOL campaigns.
• Act as an ambassador and educator for the Injective community, managing community and community moderators.
• Manage social media and KOL budgets.

Who You Are

• 3+ years of experience in social media, product, or marketing roles in a crypto startup (ideally with a background in layer 1 blockchains).
• Proven track record owning social media or marketing strategies end-to-end: from research and positioning to content, campaigns, and reporting.
• Possess a strong, proven interest in the crypto and RWA space with deep understanding of social media trends, platform best practices, and digital culture.
• Strong ability to translate complex, technical concepts into clear, compelling narratives for different audiences.
• Experience writing both native social content and institutional materials.
• Expertise in developing social marketing strategies that are native to each channel and that can deliver tangible results.
• Hands-on experience in content management across multiple platforms including X, Discord, Telegram and LinkedIn.
• Proven success in influencer marketing or KOL management in Web3/crypto, effectively leveraging KOLs to drive marketing results.
• Strong existing network of Web3 KOLs with demonstrated account management skills to activate impactful campaigns.
• Deep understanding of how paid and organic content and strategies work together.
• Excellent copywriting, communication skills, and storytelling skills.
• Fluent written and spoken English.
• Ability to work collaboratively with cross-functional teams in a fast-paced environment.