Social Media

About the role

The internet runs the world. We’ve spent years building our own hardware, software, and operations stack to deliver internet to businesses that just works, like a utility. But our social presence doesn't reflect any of that progress yet.

We need someone who can take what we’re building and make the rest of the world care. Not by posting the same blog across different platforms, but by finding the stories inside our work and knowing exactly how to land them on individual social platforms in a way that makes the right people stop, pay attention, and want to be part of it.

As part of the Communications team, you will own Meter's organic social presence end to end. Above all, you are a Meter evangelist: someone who believes in what we're building and has the craft to make others believe it too.

To be successful, you will

• Lead Meter's social strategy from concept to impact. From ideation and drafting to publishing and measurement, you own the entire process. This means you decide what’s worth saying, when, and where.
• Create social-native editorial content. Not everything we post will start with a blog or a product launch. You'll develop original content-new formats, series, moments-built for social. We have a few in mind, but we're hiring you because you'll have better ones and can execute on them.
• Translate existing Meter's work into clear, compelling narratives tailored to each platform. This means clipping, reformatting, and contextualizing content so it earns attention wherever it lands.
• Enable our team to post. Our most untapped distribution channel is the people who work here. You'll build the tools, content, and frameworks that make it easy for all of Meter to show up on their own social channels in a consistent and genuine way.
• Insert Meter into the right conversations. Whether that's a Reddit thread where our perspective belongs or a LinkedIn moment where our product story is suddenly relevant, you'll find those openings and use them.
• Define performance benchmarks and use them. Set platform-specific baselines in your first 60 days and let the data shape what we post, where, and how often.

In a given week, you might

• Develop and ship a new social-native editorial concept that’s unique to Meter and geared at reaching an untapped audience on X.
• Clip a product demo or founder interview into something worth watching on LinkedIn.
• Grab members of the Meter team for impromptu video interviews on a new piece of hardware we’re building.
• Tag along on a customer deployment (could be anything from a sports arena or a sub-zero cold-storage facility) to capture original footage and bring our audience along for how we're simplifying internet and Wi-Fi in spaces that have never had it easy.
• Work with our in-house film team to develop short-form content on a new product launch.

Who you are

• Deeply online, with sharp instincts for how content performs across platforms, and a genuine understanding of why X, LinkedIn, Reddit, and YouTube require unique approaches.
• An exceptional writer and storyteller who can turn a complex product idea into a post that makes someone stop scrolling.
• Comfortable with constraint. You can adapt the same idea into multiple formats without losing clarity or intent.
• Opinionated about what makes a story worth telling, and disciplined about measuring impact.
• A true believer. You have to care about what Meter is building and want others to care too.

Compensation

• The estimated base salary for this role is between $146,000 - $172,000.
• Additionally, this role is eligible to participate in Meter's equity plan.