Social Media Content Creator

About the role

Work is Sweet!

'Quality without Compromise' is not just a motto at See's Candies. It is the most important ingredient in our recipe for success. See's Candies has been in business since 1921 and maintains a reputation for producing the highest quality candy and providing superior customer service.

See's is a leader in the confectionery industry with over 250 retail shops across the USA, a growing e-commerce business, and expanding opportunities internationally. We are seeking friendly, enthusiastic individuals who are passionate about helping us grow and thrive in our second century.

Job Description Summary

We are seeking a highly creative, social-first Content Creator who lives and breathes platform culture. This role is responsible for developing and executing engaging, trend-driven and product-focused content across social platforms with a strong focus on short-form video (TikTok, Instagram Reels, and Pinterest).

You will play a key role in shaping See's Candies online presence by creating content that feels authentic, culturally relevant, and native to each platform. Success in this role means consistently delivering high-performing content, identifying emerging trends, and translating them into compelling brand storytelling that drives engagement, community growth, and brand affinity.

The ideal candidate is a hands-on creator who is comfortable both behind and in front of the camera, and can concept, produce, and edit content quickly in a fast-paced environment.

The pay range for this position at commencement of employment is expected to be between $75,000- $90,000 however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.

Key Responsibilities

Content Creation & Strategy

• Own and execute social-first content creation, particularly for TikTok, Instagram, and Pinterest
• Concept, film, and edit short-form video content on an ongoing basis
• Develop platform-native content that aligns with brand voice and current trends
• Identify and act on emerging trends, formats, and cultural moments in real time
• Lead weekly batch content production to maintain a consistent content pipeline

Social Media Management

• Support day-to-day management of social channels (including posting, scheduling, and publishing content)
• Monitor and engage with audiences through comments, messages, and community interactions
• Ensure consistent posting cadence to grow and maintain an active presence
• Maintain organization of digital assets and content libraries

Brand Storytelling & Collaboration

• Capture behind-the-scenes and social-first content during photoshoots, events, and campaigns
• Participate in or lead "face of the brand" content when appropriate
• Partner with marketing, creative, and cross-functional teams to align content with broader brand campaigns and key moments
• Collaborate to ensure cohesive brand messaging across all channels

Performance & Optimization

• Track and analyze content performance and social metrics to inform creative strategy
• Provide insights and recommendations based on engagement trends and data
• Continuously optimize content based on platform algorithms and audience behavior
• Assist with monthly and seasonal campaign reports.

Qualifications

• 3 + years of experience in content creation, social media, or short-form video production
• Deep understanding of TikTok, Instagram, Pinterest, and broader social media trends
• Proven ability to create high-performing short-form video content from concept through execution
• Strong storytelling instincts with a social-first, audience-focused approach
• Proficiency in mobile editing tools (e.g., CapCut, Canva) and social publishing platforms
• Comfortable appearing on camera and representing the brand
• Strong visual eye for composition, pacing, and attention-grabbing hooks
• Highly organized with the ability to manage multiple projects and deadlines
• Ability to work quickly and adapt in a fast-moving, trend-driven environment
• Willingness to travel for shoots, events, and brand activations as needed

What Success Looks Like

• Consistent output of engaging, on-trend content
• Increased reach, engagement, and follower growth across platforms
• Strong alignment between content and brand campaigns
• Ability to quickly turn cultural moments and trends into impactful, brand-relevant storytelling

Pay and benefits

The total compensation package for this position may also include other elements, in addition to a full range of generous medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.