Social Media Content Specialist

About the Role

NinjaOne is seeking a Social Media Content Specialist to create the short-form, social-first content that earns attention from IT pros, sysadmins, and MSPs. You'll be the in-house creative engine behind our organic social presence, turning ideas into native video and visual content for LinkedIn, Instagram, and YouTube.

Based in Austin, TX at NinjaOne HQ, t his is a hands-on, individual contributor role for someone with strong platform instincts who knows what will perform before they hit publish. You'll work closely with the Director of Social Media and the Senior Social Media Manager, along with the NinjaOne Brand team, following corporate strategy while bringing your own ideas, speed, and craft to everything you make.

Location - Hybrid in Austin, TX. In the office 2-3 days per week (Mon, Tues, & Thurs)

What You'll be Doing

• Create platform-native content: Produce short-form video, Reels, Shorts, carousels, and static content built for how each platform works, not repurposed from a single asset.
• Move fast: Turn trends, product moments, community conversations, and customer insights into publish-ready content quickly, with minimal handholding.
• Build one idea into many: Take a single concept and adapt it across LinkedIn, Instagram, and YouTube.
• Grow YouTube: Help develop and produce content for YouTube, including Shorts and series formats built for our IT-pro audience.
• Shoot and edit: Capture content in the office, at events, and with customers and employees, then edit, caption, and finish it end to end.
• Support the strategy: Partner with the social team on content calendars, campaigns, and key moments such as product launches, events, and brand campaigns.
• Learn from the data: Track performance, share what's working, and apply those insights to the next round of content.
• Know the audience: Keep up with IT and MSP culture, community conversations, and platform trends so our content sounds like it comes from practitioners, not marketers.
• Other duties as needed.

About You

• 4+ years creating social content for a B2B brand, preferably in tech, SaaS, or cybersecurity
• Proven, hands-on experience creating content for LinkedIn, Instagram, and YouTube with a portfolio that shows platform-native work and results. * Applications must include a portfolio or links to B2B social content you created, with the platform and your role on each.
• Strong short-form video skills: filming, editing, pacing, hooks, captions, and storytelling (e.g., CapCut, Premiere Pro, or similar)
• Instincts for what performs on each platform, and the ability to explain why
• Ability to take technical topics and make them engaging and accurate for a technical audience
• Comfort working independently: you take direction on strategy and run with execution
• Strong written and verbal communication skills, and a voice that is confident, direct, and conversational, never stuffy
• Familiarity with social management and analytics tools (e.g., Sprout, Hootsuite, native platform analytics)
• Willingness to travel occasionally for events (10-15%)
• Experience with the IT, MSP, or cybersecurity community preferred not required
• Experience working with influencers, creators, or customers on co-created content preferred not required
• Basic motion graphics or design skills preferred not required
• Embody NinjaOne's values: Curiosity, Integrity, Kindness, Humility, and Builders

What You'll Love

• We are a collaborative, kind, and curious community.
• We honor your flexibility needs with full-time work that is hybrid remote.

Pay and benefits

We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.

We help you prepare for your financial future with our 401(k) plan.

We prioritize your work-life balance with our unlimited PTO.

We reward your work with opportunity for growth and advancement.

Additional Information

This position is NOT eligible for Visa sponsorship.