Social Media Manager

Responsibilities include

Content creation & storytelling

• Craft compelling social content (copy, graphics, video) tailored to each platform, especially LinkedIn.
• Translate complex legal and business topics into clear, engaging posts targeting legal experts and clients with appeal to broader audiences.
• Partner with design and editorial colleagues for consistency with firm voice and tone.
• Demonstrate superior writing skills, with ability to compellingly for short formats.

Editorial strategy & planning

• Lead development and execution of the global social media editorial calendar.
• Ensure coverage of firm-wide initiatives, thought leadership, events, media coverage, accolades, and publications.
• Develop editorial calendar recommendations for senior stakeholder approval.

Design & social media integration

• Partner with design team to create compelling posts leveraging graphics, photography, and content befitting of the Gibson Dunn brand and consistent with firm visual design guidelines.
• Partner with design to establish industry leading templates that distinguish Gibson Dunn in the marketplace and convey key takeaways for readers.
• Create user journeys connecting social content to the firm's website, driving content engagement and actions.

Lawyer support

• Support attorneys with their social media presence by helping them create posts, as needed.
• Serve as an internal resource, offering training and guidance on best practices.

Future: Paid Media & Campaigns

• Plan, run, and optimize paid social campaigns (audience targeting, A/B testing, budget management).

Measurement

• Define KPIs and performance metrics (e.g., reach, engagement, conversion) to continually refine posts to enrich engagement.
• Provide regular reporting, insights, and recommendations to executives.

Qualifications

• Strong copywriting and visual storytelling skills, with the ability to distill complex topics into accessible messages.
• Proven ability to align social media strategies with business and brand objectives.
• Strong project management skills: able to coordinate across global teams and manage multiple deadlines.
• Analytical mindset with experience using data to refine content strategy and demonstrate ROI.
• Adaptability and awareness of digital/social trends, with ability to apply innovations appropriately in a professional services context

Experience

• 10+ years of experience
• Experience in professional services, legal, or other highly regulated industries preferred.
• Expertise across major platforms (especially LinkedIn) with deep understanding of algorithms, ad tools, and emerging trends.

Compensation & Benefits

• The annual compensation range for this position is $140,000 - $180,000. The salary offered within this range will depend upon qualifications and other operational considerations.
• Benefits offered for this position include health care; retirement benefits; paid days off, including sick time, and vacation time; parental leave; basic life insurance; Flexible Spending Accounts; as well as discretionary, performance-based bonuses.
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