Social Media Manager - LA [Bilingual in Korean]

About the role

Social Media Strategy & Brand Management

Develop and execute distinct social media strategies for multiple fashion and lifestyle brands.

Establish and maintain a clear, consistent social identity, voice, and visual direction for each brand.

Create and manage monthly and weekly social media content calendars.

Identify relevant fashion, lifestyle, cultural, and social media trends and translate them into brand-appropriate content.

Content Creation & Execution

• Plan and manage content across Instagram, Reels, Stories, TikTok, Facebook, and other relevant platforms.
• Create engaging short-form content using available product, model, lifestyle, and behind-the-scenes assets.
• Coordinate with Design and E-Commerce teams regarding new products, collections, seasonal campaigns, and key product launches.
• Write compelling, brand-appropriate captions and social media copy.
• Coordinate product shoots and social content shoots as needed.
• Maintain a consistent and effective posting schedule across all brands.

Community & Influencer Management

• Monitor and respond to comments, direct messages, tags, mentions, and other customer engagement.
• Build relationships with followers and strengthen each brand's online community.
• Identify and coordinate with influencers, creators, and micro-influencers.
• Support product seeding, creator collaborations, and influencer marketing initiatives.
• Track creator and influencer performance.

Growth & Paid Social

Develop strategies to increase qualified followers, engagement, website traffic, and conversions.

Collaborate with the E-Commerce team on Instagram and Facebook advertising, boosted posts, and social media campaigns.

Test creative concepts, audiences, formats, and messaging to improve campaign performance.

Identify high-performing organic content that may be expanded through paid promotion.

Track and analyze weekly and monthly social media KPIs, including

• Follower growth
• Reach and impressions
• Engagement rate
• Reels and video views
• Website traffic
• Conversion and sales, when measurable
• Top-performing products and content

Prepare concise weekly social media performance reports.

Provide actionable recommendations based on performance data and trends.

Qualifications

• Must bilingual in Korean
• 3–5+ years of hands-on social media management experience, preferably within fashion, apparel, beauty, lifestyle, or consumer brands.
• Strong knowledge of Instagram, TikTok, Facebook/Meta, and emerging social media platforms.
• Strong understanding of fashion trends, lifestyle content, social media culture, and young consumer behavior.
• Demonstrated experience growing social media audiences and increasing engagement.
• Experience creating short-form video content, particularly Instagram Reels and TikTok.
• Strong visual judgment and understanding of fashion merchandising and brand storytelling.
• Excellent written communication and caption-writing skills.
• Ability to manage multiple brands and projects while maintaining strong organization and attention to detail.
• Comfortable working independently and taking ownership of social media strategy and execution.

Preferred

• Experience with Canva, Adobe Creative Suite, CapCut, or similar content creation tools.
• Understanding of Meta Business Suite and Meta Ads Manager.
• Shopify or e-commerce experience.
• Experience with influencer, creator, or affiliate marketing

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation

$30–$40 per hour, DOE

About the Role

We are looking for a hands-on Social Media Manager who understands fashion, social media culture, content creation, brand storytelling, and performance-driven growth.

This is not a role focused solely on scheduling posts. The ideal candidate will take ownership of each brand's social media presence—from strategy and content planning to execution, community engagement, influencer coordination, paid social support, analytics, and growth.

You will work closely with our Design and E-Commerce teams while taking primary ownership of social media strategy and day-to-day execution across multiple fashion and lifestyle brands.