Social Media Producer
- Pay
- $110,000 – $120,000 per year
- Location
- New York City, NY
- Listed
- Today
About the role
Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004, we've grown into a global business with teams in New York, London, and Singapore, and we're now publicly traded on NASDAQ under COCO.
As a Public Benefit Corporation and Certified B Corp, we're committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.
We're now looking for someone who's excited to join a growing, purpose-driven company and help shape what comes next.
In a Nutshell, You'll Be Responsible for
- Project manage the social team's priorities and timelines.
- Own the Social Strategy for Vita Coco, soup to nuts!
- Own the social calendar and Instagram feed aesthetic.
- Lead creative-led (high-fi) social shoots from concept to delivery.
- Liaise with Brand and Creative teams on campaigns and launches.
- Work with content specialist and creative team to brief and manage creators, photographers, videographers, editors and production partners.
- Serve as the social team's point person for partnerships once confirmed/ongoing.
- Advise on talent marketing - creators, unicorns, etc
- Advise/run point on social-first partnerships - capsules, stunts, etc
- Set channel strategies and KPIs, and track performance.
- Partner with the Content Marketing Strategist on campaign plans and reporting.
- Challenge and Opportunity: Nail LinkedIn
- Appear in and think of content ideas, always!
Must-Haves
- 7+ years in social content or creative production.
- A strong aesthetic eye and a track record of social-first content.
- Excellent project management, including budgets and timelines.
- Confidence briefing and managing creatives and freelancers.
Nice-to-Haves
- A strong network of creative collaborators.
- Experience with paid social or UGC content.
- Experience in beverage, CPG or lifestyle brands.
Key Competencies
- Organized
- Aesthetic eye
- Collaborative
- Ownership
- Calm under pressure
- Creative!
- Leader
Pay and benefits
This is a reasonable estimate of the current pay range for this position. The base pay actually offered may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
US Pay Range $110,000 - $120,000 USD
A Note from US
We welcome you to apply-even if you don't check every box. We're big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we'd love to hear from you.
Our Values
- Human First: We lead with inclusivity, transparency, and empathy.
- Nothing is Impossible: We experiment, learn, and keep moving forward.
- United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.
- Part of Something Bigger: We're committed to uplifting the communities we're connected to locally and globally
From The Vita Coco Company's careers page, first listed on Rolev.ai on November 12, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
Rolev.ai is a job search and application tool for US job seekers. For this Social Media Producer role at The Vita Coco Company, it shows how your resume fits, tailors your resume to the posting, and prepares the application for you to review.
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Common questions
What is the salary for the Social Media Producer role at The Vita Coco Company?
The Social Media Producer posting at The Vita Coco Company states compensation of $110,000 – $120,000 per year. Final pay may depend on location, experience, and interview evaluation on The Vita Coco Company's official career site.
Where is the Social Media Producer job at The Vita Coco Company located?
This Social Media Producer position at The Vita Coco Company is located in New York City, NY. Always check The Vita Coco Company's application page for specific state eligibility or relocation policies.
How do I apply for the Social Media Producer position at The Vita Coco Company?
This listing links directly to The Vita Coco Company's Greenhouse application page. You can apply directly on The Vita Coco Company's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Greenhouse application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.