Sr. Designer, Digital Concept Design - HOKA

The Role

As Sr Designer, Digital Concept Design at HOKA, you will be at the forefront of redefining performance footwear. You'll drive innovation by leveraging 3D design and generative AI tools, building digital workflows that amplify creativity and accelerate development. Your vision and expertise will empower designers, unlock new dimensions of design, and shape the future of how athletes experience HOKA.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Lead HOKA's digital design enablement roadmap, integrating 3D design, AI visualization, and prototyping tools into the footwear design process
• Build and scale custom digital workflows and generative design systems to enhance creativity and efficiency
• Partner with Product Designers to rapidly ideate 3D forms and assets (upper builds, renders, 3D models, generative assets)
• Collaborate with Product, Development, and Engineering teams to define 3D digital workflow handoff directly to Factory teams
• Provide hands-on support to empower the design community in leveraging digital tools throughout the product creation cycle
• Contribute to annual and seasonal creative vision and design direction, shaping progressive performance narratives
• Work closely with cross-functional teams (Design, Development, Innovation, Engineering, Digital Product) to align tools with real-world needs
• Demonstrate expert-level knowledge of Running, Outdoor, and Lifestyle Footwear competitive landscape
• Travel for design inspiration, market research, trade shows, and factory collaboration as needed

Who You Are

• Hold a bachelor's or master's degree in industrial design, product design, interaction design, or a related field
• Bring 7+ years of experience in 3D design with a footwear focus
• Have 1-2 years' experience mentoring or training new team members
• Demonstrate expertise in 2D design and 3D NURBS + POLY design and render tools (Rhino, Modo, Blender, Zbrush, Grasshopper, Gravity Sketch, Unreal, Keyshot, Substance Painter, Adobe Creative Suite)
• Lead generative AI platforms (Midjourney, Vizcom, etc.)
• Possess deep knowledge of performance footwear design, tooling design, mold design, and manufacturing techniques (upper + tooling)
• Excel in performance footwear upper and tooling 3D modeling
• Experienced in developing and implementing digital workflows for design teams, including AI-assisted ideation, visualization, and prototyping
• Familiar with rapid prototyping, simulation, and digital-to-physical pipelines
• Strong communicator and collaborator with a portfolio showcasing creative excellence and technical innovation in digital design

What We'll Give You

• Competitive Pay and Bonuses - We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees' needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There's nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

Additional information

Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

$96,600.00 - $130,400.00

Pay and benefits

The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in: