Sr Digital Marketer

About the role

Alarm.com seeks a creative, analytical, and entrepreneurial Senior Digital Marketer to build and accelerate demand generation for Alarm.com's Venture Business Units (VBUs) - a portfolio of independent, entrepreneurial companies in the Alarm.com family, each with its own brand, market, and customer base. In this startup-style environment, you'll own programs to attract, engage, and convert qualified prospects into customers, combining creative brand building with data-driven lead generation.

You'll partner with leadership, sales, and product teams to design and execute multi-channel programs that build pipeline, drive revenue, and scale efficiently.

This role is built for someone with several years of hands-on experience running and optimizing digital campaigns - enough reps to make informed recommendations about where our programs should go next, not just execute a plan handed to them. We're looking for someone naturally curious and analytical: you want to know what worked, what didn't, and why, and you use that answer to make the next campaign better.

Key Responsibilities

• Campaign Management: Manage and optimize multi-channel campaigns across email, search, social media, and display media.
• Lead Generation: Create compelling web content, email copy, and content offers to generate qualified leads.
• Automation & Workflows: Implement and refine marketing automation and lead nurturing workflows.
• AI Enablement: Build AI-enabled workflows across creative production, audience targeting, reporting, and campaign optimization - increasing iteration velocity and output volume while maintaining brand quality and human review.
• SEO/GEO/AEO Optimization: Contribute to organic search and AI-answer visibility - including keyword strategy, on-page optimization, technical hygiene, and content recommendations that surface the VBU brands.
• Sales Collaboration: Collaborate closely with sales to ensure marketing-to-sales lead handoff is seamless and tracked.
• Performance Analysis: Track and report on marketing performance metrics, using data to drive continuous improvement.
• Innovation: Identify, test, and implement new digital and demand generation tactics to reach untapped audiences and ensure strategies remain current and effective.

Qualifications

• 5+ years of hands-on digital and/or growth marketing experience - personally running and optimizing live campaigns, not directing others who do.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field - or equivalent practical experience.
• Hands-on fluency across paid search, paid social, email and ABM - including audience setup, budget pacing, and creative testing.
• Proven track record of creating multi-channel B2B campaigns that drive measurable results.
• Excellent analytical skills with the ability to translate data into clear reports and actionable insights - and to diagnose why performance moved, not just report that it did (Google Analytics, campaign dashboards, attribution tracking).
• Proficiency with marketing automation platforms (ideally Salesforce Marketing Cloud/Pardot).
• Excellent communication skills with the ability to align marketing to sales priorities.
• Experience with B2B marketing in SaaS or connected devices is a plus.

Personal Attributes

• Startup mindset - creative, resourceful, comfortable with ambiguity.
• Strong sense of ownership and accountability.
• Collaborative, with the ability to work directly with leadership teams of independent venture units.
• Curious, with a growth mindset - always hunting for a better way to deliver results, and quick to fold what you learn back into the next test.
• Data-driven decision-making coupled with creative problem solving.

Additional information

Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time.

Company Info

Alarm.com is the leading platform for intelligently connected properties. Millions of homeowners and businesses rely on Alarm.com's technology to secure, monitor, and manage their environments from anywhere.

Our comprehensive suite of solutions-including security, video surveillance, access control, active shooter detection, intelligent automation, energy management, and wellness-is delivered exclusively through a trusted network of thousands of professional service providers and commercial integrators across North America and worldwide. Alarm.com's common stock is traded on Nasdaq under the ticker symbol ALRM.

Alarm.com delivers serious security for serious people.

Company Benefits

• Our total rewards package is designed to support you holistically-in your health, your finances, and your life outside of work.
• The package includes medical plans with company subsidies, a Health Savings Account (HSA) with a company contribution, and a 401(k) with an employer match.
• We encourage a healthy work-life balance with paid vacation that increases with tenure, paid holidays, wellness time, and paid maternity and bonding leave.
• To complete the package, we also provide company-paid disability and life insurance, all within a collaborative and casual work environment.