Sr. Director, Acquisition Marketing

About the role

JOIN US ON OUR MISSION TO BECOME THE #1 RETAIL TRADING PLATFORM IN THE WORLD

Welcome to the dynamic world of NinjaTrader! As an industry-leading trading platform and futures broker, we're empowering traders to take control of their financial destiny. How do we do it? We provide cutting-edge products and services that enhance the trading journey. Whether a seasoned pro or just starting out, NinjaTrader equips traders with award-winning software and brokerage services to navigate the world's leading financial markets with confidence.

Our growth story is nothing short of exhilarating. Since 2003, NinjaTrader has been dedicated to understanding and supporting traders on their journey toward trading triumph. Through those efforts, our user base has grown to over 2 million users and we have become the number one rated futures brokerage worldwide.

But we're not stopping there. We're constantly evolving, pushing boundaries, and modernizing the futures industry. Our commitment to innovation means users will always have access to dynamic tools, real-time support, and a community of like-minded traders.

So, why work at NinjaTrader? Here, you're not just part of a team; you're part of a movement. We empower employees to reach new heights in their careers by providing a dynamic culture focused on social connection, professional development, and employee recognition initiatives. Sounds too good to be true? Take it from our employees.

Join us as we redefine what's possible in trading, advocate for our customers, and continue our journey toward becoming the world's top retail-focused trading platform in the world.

The Team

NinjaTrader is a futures-focused brokerage offering low commissions, award-winning trading platforms, and a suite of customizable tools for active traders. The platform delivers integrated multi-device trading across desktop, web, and mobile, with access to thousands of third-party trading apps and add-ons.

The Opportunity

As Sr. Director, Acquisition Marketing at NinjaTrader, you will own paid acquisition as a function - the strategy, the investment, the team, and the results. You are accountable for how efficiently and how far every dollar of a seven-figure monthly media budget scales, and for setting the multi-year direction of how NinjaTrader acquires traders worldwide.

Our domestic program is established and looking for scale. Our international program does not exist yet. You will sharpen what already works in the US while building paid acquisition across Europe and the rest of the world from a standing start - deciding which markets we enter, in what sequence, with what economics, and what it takes to operate compliantly in each. You will own that expansion end to end.

You will lead a team of performance marketers and a portfolio of agency and platform partners, set the standard for how acquisition work is planned and measured here, and serve as the acquisition voice on the Marketing leadership team. You will decide where we place our bets, and you will be accountable to the executive team for whether they paid off.

In This Role You Will

• Set the multi-year vision and operating strategy for paid acquisition, and translate it into annual plans, targets, and investment decisions the business can hold you to
• Own full accountability for a seven-figure monthly media budget, including allocation across markets and channels, in-year reforecasting, and the trade-off decisions that come with it
• Drive acquisition performance against growth and efficiency targets, with deep fluency in CPA, CAC, lifetime value, payback period, and marginal CAC analysis
• Serve as the acquisition voice on the Marketing leadership team, presenting performance, strategy, and investment cases directly to the executive team
• Lead, develop, and grow a team of performance marketers, owning hiring, structure, and capability as the function scales
• Own the agency and platform partner portfolio, including selection, commercial terms, performance standards, and the decision to scale or replace
• Own a rigorous experimentation and measurement program across paid channels, partnering with Analytics and Data Science on multi-touch attribution and predictive cohort modeling, and direct performance creative strategy in partnership with Creative
• Design growth loops that compound paid investment with organic, content, and SEO programs, and stay ahead of new channel launches and market shifts

What You Bring

• 12+ years of experience in growth or performance marketing, ideally in D2C subscription-based or fintech businesses, including significant time leading teams
• Demonstrated ownership of a paid acquisition function at scale, with accountability for budget, team, and results rather than execution of a defined plan
• Track record managing seven figures or more in monthly media spend with strong unit economics
• Deep expertise across web and mobile paid channels, including Google, Meta, YouTube, programmatic, influencer/affiliate, iOS, and Android
• Strong command of CAC, LTV, ROAS, payback period, incrementality, and media mix modeling, with hands-on experience partnering with Analytics and Data Science on attribution design and predictive cohort modeling
• Experience building and developing a marketing team, including hiring, structure, and progression
• Experience owning agency and platform partner relationships, including commercial negotiation and performance management
• Executive presence, with a track record presenting strategy and performance to senior leadership and defending investment decisions
• Exceptional reporting and data storytelling, combined with excellent strategic thinking and the ability to prioritize, make trade-offs, and operate decisively in ambiguity

Nice to Haves

• Previous experience in B2C marketing for fintech companies
• Previous experience in the futures or brokerage industry
• Experience running paid and organic as one combined growth system rather than separate channels
• Experience scaling a function through a period of rapid international expansion