Sr. Director - Consumer Master Data & Controls

Senior Director, Consumer Master Data & Controls

Owns Lilly's global consumer master data, and the enterprise controls that make consumer data permitted to use across the US, IBU affiliates and LillyDirect Pharmacy

Position Overview

The Senior Director, Consumer Master Data & Controls leads the platforms, data, and controls that enable the organization to link a golden consumer profile with how that person has permitted their data to be used. The role owns consumer master data including identity, profiles, consent, and preferences for the pharmacy and LNCE consumers. It also leads additional capabilities that serve customers: DSAR and individual rights requests, cookie consents/platform, the Global Customer Capabilities (GCC) Risk Council and ServiceNow use case register, policy-as-code, and risk mitigation for Lilly Market Research.

The role is an enterprise role and built for enablement. Success is measured by how fast the business reaches a permitted use of consumer data, the accuracy of golden profiles and consent state, and on-time rights responses in every jurisdiction that requires building and maintaining a foundation of high quality master data and controls.

Responsibilities

Consumer master data - identity, profile and consent

• Set the global strategy. Own the multi-year strategic roadmap for consumer identity, profile, consent, and preferences across LNCE and LillyDirect Pharmacy, including the platform roadmaps for Syrenis and Transcend, and drive key consumer initiatives across the enterprise including IBU expansion of consents and profiles, and building a centralized consent collection service.
• Own consumer identity and profiles. Lead product management, system ownership and stewardship for consumer and patient master data in Reltio including match and merge, survivorship, verified and unverified identity, and caregiver/delegate profiles for LNCE and LillyDirect Pharmacy.
• Own consent and preferences. Lead product management, system ownership and stewardship for consumer consent platforms and preference centers including Syrenis for LNCE and Transcend for LillyDirect Pharmacy patients.
• Maintain consumer master data fit for use. Set data quality, metadata, and stewardship standards that deliver high-quality golden profiles and reliable permissioned use of the data to enable data products, use cases, and agents that rely on them.

Enterprise controls - DSAR/IRR, cookies and policy-as-code

• Run data subject rights at scale. Own Transcend as the enterprise global platform for intaking and processing data subject access requests (DSAR) for LNCE (workforce and non-workforce, HCP and consumer) and a separate instance of Transcend as the LillyDirect Pharmacy platform for patient individual rights requests (IRR). Lead DSAR and IRR operations teams and ensure timely responses to requests are provided to requestors in each jurisdiction.
• Manage global cookie consents. Own the Syrenis cookie platform, global consent widget and global cookie inventory for LNCE and the Transcend cookie platform for LillyDirect Pharmacy.
• Enable policy-as-code. Lead the definition and stewardship of policy atoms, maintain the atom library and the policy tags each dataset carries, partner with key stakeholders, and participate in policy atom testing and validation activities.
• Manage issues/incidents. Lead first-line response and own corrective actions for master consumer data and control platform issues related to consent, preference center, identity/profile, cookie, and DSAR/IRR systems and business processes.

Risk governance - GCC Risk Council

• Own the GCC Risk Council operating model. On behalf of the AVP, Data Engineering & Risk Mitigation as Vice-Chair, manage intake of use cases, the ServiceNow decision register, and communications for Lilly's GCC governing body for risk. Maintain an accurate register of all global use case decisions and ensure proper escalation when required to other risk councils.

Lilly Market Research - risk mitigation

• Turn legal requirements into market research controls. Translate Legal guidance into SOPs and approved standards for project managers including sponsor disclosure, live listening, consent and local regulations, and own consent reviews and data governance.
• Keep safety reporting inspection ready. Maintain the contractual and training controls for adverse event and product complaint reporting during market research, with Global Patient Safety, and represent Lilly Market Research in audits and FDA postmarketing adverse drug experience (PADE) inspections.
• Manage supplier risk, deviations and exceptions. Own supplier audits and compliance deviations end to end, including interim controls and audit records, and approve study platform exceptions by country, working with Procurement and supplier management.

People leadership

• Lead and grow leaders. Direct and develop the associate directors and directors who run consumer identity and consent, cookie consent, DSAR/IRR, Lilly Market Research risk mitigation, policy-as-code, and risk governance. Hold the team to AI-first ways of working and a one-team culture across Tech@Lilly, Legal, Cybersecurity, LillyDirect Pharmacy, IBU affiliates and other key stakeholders.

Basic Qualifications

• Bachelor's degree.
• 8+ years of experience in master data management, customer identity, consent and preference management, data governance, cybersecurity, or technology risk and controls.

Additional information

Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1

Additional Skills / Preferences

• Demonstrated people leadership, including leading leaders across a global, matrixed organization.
• Product or system ownership of a global consumer MDM / identity platform (Reltio or comparable) and a consent management platform (Syrenis, Transcend, OneTrust or comparable).
• Experience running global individual-rights (DSAR) operations and cookie consents.
• Track record translating legal and regulatory requirements into product requirements, system configuration and machine-enforceable policy; policy-as-code (OPA / Rego) or rules-engine experience.
• Experience operating in a three-lines model including running a digital risk council, managing first line cybersecurity or privacy teams and platforms, technology auditing, or enterprise risk management experience focused on digital risks.
• Working knowledge of GDPR, ePrivacy and US state consumer privacy and health data laws, gained in healthcare, financial services, pharmacy, or another highly regulated industry.
• Market research risk and compliance experience (respondent consent, supplier audits).
• Hands-on use of AI / agentic tools, or the aptitude to become a power user quickly.

Additional Information

• Indianapolis, IN - hybrid.
• Travel: Up to 20% depending on business needs.

Additional information

Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia (AMECA), Black Employees at Lilly (BE@Lilly), Chinese Culture Network (CCN), EnAble, Evolve, Lilly Indian Network (LIN), Organization of Latinx at Lilly (OLA), Pride (LGBTQ+ Allies), Veterans Leadership Network (VLN) and Women's Initiative for Leading at Lilly (WILL).

Actual compensation will depend on a candidate's education, experience, skills, and geographic location. The anticipated wage for this position is $159,000 - $233,200

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance).

In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly's compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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