Sr. GTM BD Specialist, AWS WWSO CDS

About the role

This position is part of the AWS Specialist and Partner Organization (ASP). Specialists own the end-to-end go-to-market strategy for their respective technology domains, providing the business and technical expertise to help our customers succeed. Partner teams own the strategy, recruiting, development, and growth of our key technology and consulting partners. Together they provide our customers with the expertise and scale needed to build innovative solutions for their most complex challenges.

AWS is seeking an experienced Go-To-Market Business Development Specialist for Communication Developer Services (CDS), covering AWS End User Messaging and Amazon Simple Email Service (SES). CDS lets customers reach their audiences across every major channel (email, SMS, RCS, push, and WhatsApp) at scale.

As customer communication moves from one-way notifications toward conversational and agentic AI, CDS is becoming the channel layer for how businesses engage their customers. As a CDS GTM BD Specialist, you will build and execute the go-to-market strategy for your segment.

You'll identify and develop new business, shape opportunities from first conversation through launch, and lead cross-functional teams across account management, solutions architecture, partners, and the service teams.

The ideal candidate has business development, sales, or consulting experience with messaging, communications, or similar SaaS solutions (CPaaS, SMS/messaging, marketing technology, CRM/CDP). You can turn customer insight into a clear strategy and win support for it from both field and service leadership. You are comfortable with executive conversations and with the commercial detail of a deal, and you bring the voice of the customer back to the product teams to shape the roadmap.

Key job responsibilities

• Own the go-to-market strategy for CDS in your segment, including target customers, use cases, sales plays, and the plan to reach annual pipeline and revenue goals.
• Build and progress a pipeline of new and expansion opportunities, from prospecting and qualification through technical win, commercial close, and launch.
• Lead cross-functional account teams of account managers, Solutions Architects, partners, and service teams to win strategic deals.
• Engage customer executives and technical leaders to understand their business goals and position CDS, including conversational and agentic AI communication patterns built on CDS channels.
• Structure commercial proposals and work with pricing, finance, and service teams on custom pricing requests.
• Develop and scale sales plays and enablement so field teams can sell CDS without needing you on every deal.
• Partner with ISVs, systems integrators, and channel partners to extend reach and co-sell CDS solutions.
• Deliver presentations, demos, events, and executive briefings that build awareness and demand for CDS.
• Bring customer feedback to the product teams, and use data to make business recommendations to GTM and service leadership.

A day in the life

Your morning starts with an enablement session for sellers on how customers build conversational AI use cases with CDS and other AWS AI services. Midday, you meet a key prospect with the account team, show how CDS delivers value for their business, and help them work through the commercials of the deal. Afternoon, you plan an upcoming feature launch with the product team: which customers to bring in early, what the field needs to sell it, and how to turn early adopters into references.

Basic Qualifications

• 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience
• Experience selling enterprise software or cloud-based applications
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience presenting to both technical and non-technical executive audiences
• Bachelor's degree

Preferred Qualifications

• Master's degree in management, business administration, economics, engineering, marketing, or MBA
• Experience interpreting data and making business recommendations across leadership and cross-functional teams
• 3+ years with messaging, communications, or CPaaS technology (SMS, push, email, or similar).
• Familiarity with applied AI in customer engagement - conversational AI, agentic workflows, or AI-driven personalization.
• Hands-on familiarity with AWS End User Messaging, Amazon SES, or comparable messaging/email platforms.

Additional information

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Pay and benefits

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

• USA, CA, East Palo Alto - 162,700.00 - 220,200.00 USD annually
• USA, CA, Irvine - 147,900.00 - 200,100.00 USD annually
• USA, FL, Miami - 147,900.00 - 200,100.00 USD annually
• USA, MA, Boston - 147,900.00 - 200,100.00 USD annually
• USA, NY, New York - 162,700.00 - 220,200.00 USD annually
• USA, WA, Seattle - 147,900.00 - 200,100.00 USD annually