Sr. Local Performance Marketing Specialist

About the role

Are you looking for a place where you can bring your passion for local marketing programs, and their effectiveness in driving overall sales and customer growth for franchise owners?

Welcome to Neighborly-the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.

Bring your experience and be empowered to innovate.

As a Sr. Local Performance Marketing Specialist on the Local Performance Marketing team, a typical day for you will include:

• Integrated marketing plan tracking and coaching recommendations to franchise owners
• Monitor, track and coach franchise business owners on their local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth.
• Monitor key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives.
• Present pre-opening and grand-opening marketing plans during onboarding training sessions, and coach franchise business owners on their first- and second-year integrated marketing plan recommendations to deliver break-even targets.
• Sell in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan.
• Develop roll up reporting on franchise business owner participation in key programs that drive qualified leads and revenue; supporting your manager in analytics review and monitoring performance KPI's

Bring your skills and be inspired to achieve success.

Required Qualifications

• Bachelor's degree in Marketing, or related field.
• 7+ years of marketing experience, including digital marketing, with strong analytical skills.

Preferred Qualifications

• Franchise service, retail, B2B, or referral-driven business experience.
• Hands-on marketing and customer engagement platform experience, including adoption through training and coaching.
• Content development and customer journey experience, including communications and follow-up.
• Work Environment & Schedule:
• Full-time, Monday-Friday, 8:00 AM-5:00 PM CT.
• Hybrid work model
• Office locations:
• 500 E John Carpenter Fwy, Irving, TX
• 1010 N University Parks Drive, Waco, TX.
• Competitive Pay: Commensurate with experience.
• Benefits: Comprehensive benefit offerings available through: Neighborly Benefits
• Financial Benefits: Equity and bonus opportunities.

Physical Requirements

• The physical demands described here are representative of those required to successfully perform the essential functions of this role.
• The Associate must be able to stand and sit in an office environment; see, hear, and communicate effectively; and use standard office equipment and computers.
• This role also requires the ability to lift and move equipment, supplies, and materials, including items weighing up to 25 pounds.

• The Associate is exposed to typical office working conditions.
• These statements are intended to describe the general nature and level of work performed and are not an exhaustive list of all responsibilities.
• We reserve the right to modify this job description at any time.

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