Sr. Manager, Account Marketing - Tech Athletic

About the Role

The Account Marketing Senior Manager is responsible for all wholesale account marketing and sales support activity for Skechers Performance products sold in specialty and sporting goods retail channels.

This leader's mission is to help build positive and lasting relationships with current and future retail partners in running, golf, soccer, basketball, and pickleball categories, and execute impactful, results-driven marketing campaigns in retail partner brick-and-mortar and online stores.

In collaboration with the domestic wholesale sales team and retailer account marketing teams, this role drives growth for the wholesale division through compelling marketing campaigns designed specifically for each account. The Senior Manager will engage with accounts regularly, developing strong partnerships and helping to drive brand relevance and sell-through of our performance products where athletes shop.

The ideal candidate is passionate and well-connected within the sports community. This position builds close cross-functional relationships across Product, Sports Marketing, and Sales, and ensures relevant insights and assets are shared and leveraged among key stakeholders.

What You'll Do

• Main marketing contact for wholesale accounts within Golf, Running, Soccer, Basketball, and Pickleball categories.
• Be an expert on the individualized marketing strategies, needs, and requirements of domestic wholesale accounts, inclusive of both in-store and digital tactics. Understand the account's current and future business to make sound marketing decisions.
• Proactively outreach to key account contacts on a regular cadence to identify opportunities, get ahead of marketing planning, and partner for seamless execution.
• In collaboration with Sales, Account Marketing, Sports Marketing, and the Creative Team, ensure accounts have seasonal marketing to support key initiatives, product launches, and campaigns including digital and print assets.
• Take an omni approach to each larger-scale marketing campaign to ensure all touchpoints - including in-store and digital - are in sync.
• Collaborate with Sports Marketing to successfully incorporate Skechers Pro Athletes into seasonal marketing and key product launches as needed.
• Work closely with top accounts and Sales to understand competitive marketing programs and implement best-in-class marketing initiatives to deliver growth for Skechers Performance products.
• Develop Seasonal Marketing Calendars to share with accounts and develop a right place, right time marketing approach.
• Oversee the entire lifecycle and workflow of Skechers account marketing projects, managing multiple projects simultaneously - from large-format, long-term production projects to art-only seasonal graphic requests and digital creative - from inception to final execution.
• Manage Marketing Request Form procedures and budget approval processes for each marketing campaign/tactic, including liaising with key stakeholders.
• Work with Sales Operations to evaluate ROI at the conclusion of marketing campaigns in order to make informed decisions on future marketing spend.
• Collaborate with the Sales team to create and distribute sell-in programs and materials: sales tools, product technology training, sales contests, etc.
• Partner with the Field Marketing team to drive in-store excellence and effective in-store execution to win at the point of sale (in-store visuals, event activation, marketing promotions). Conduct regular field team meetings to discuss current in-store campaigns, review field reporting, and develop action plans to address any issues.
• Participate in key retailer meetings and summits to build a closer network within the Tech Athletic and Sporting Goods channel.
• Support account meetings at trade-related events within the Tech Performance space (PGA Show, The Running Event, etc.).
• Bi-annual Buy Meeting presentations and support, including building decks, attending meetings, and presenting. (Location: Onsite Manhattan Beach)
• Sales Conference marketing presentations, including building decks and presenting in front of a group. (Location: Onsite Manhattan Beach)
• Lead and present in additional account meetings as needed (onsite and offsite at partner offices).
• Field visits to enhance understanding of Skechers marketing in the domestic wholesale channel and to maintain awareness of competitor campaigns.
• Ensure weekly project status (WIP) meetings are efficient and productive; confirm updates and budget information captured in CRM are accurate.

What We Need from You

• Bachelor's degree required.
• 7-10 years of relevant marketing experience in wholesale accounts.
• People management experience required (4+ years as a direct supervisor of multiple employees in a corporate setting).
• Computer Applications: Smartsheet, Adobe Creative Suite (Photoshop, Illustrator a plus); Microsoft Office (Outlook, Word, Excel, PowerPoint). Proficient in using a Mac and/or PC.
• Extensive marketing experience with an athletic brand in the tech athletic and/or sporting goods space.
• Analytically and strategically minded.
• Proven leadership experience; ability to lead, motivate, and manage people.
• Strong public speaking skills in front of large and small groups; must be able to present and communicate effectively and persuasively with internal and external business partners.
• Excellent written and verbal communication skills.
• Strong project management skills.
• Team player with a positive attitude; outgoing and collaborative.
• Ability to work independently with limited supervision.
• Ability to work at a fast pace and multi-task in a fast-paced, ever-changing environment while meeting deadlines.
• Strong problem-solving ability, including metrics-driven thinking.
• Flexible work schedule; ability to travel as necessary.
• Must be detail oriented with excellent follow-through.
• Expert knowledge of current marketing trends and multimedia platforms.
• In-store, digital, and social media experience essential.
• Self-motivated and resourceful.

Pay and benefits

The pay range for this position is $120,000-$130,000/yr USD.