Sr Manager, Brand Content & Thought Leadership

Key Responsibilities

Content & Thought Leadership Strategy

• Own Blackbaud's brand narratives and integrated content and thought leadership strategy, defining the themes, perspectives, and priorities that strengthen our brand and market position.
• Develop annual and quarterly content priorities and plans that bring together research, thought leadership, customer stories, expert perspectives, and editorial initiatives around Blackbaud's priority narratives.
• Develop big-picture, creative content and thought leadership ideas that bring our brand narratives to life in distinctive and compelling ways.
• Identify opportunities to strengthen Blackbaud's brand-level authority on key industry topics and emerging trends.

Blackbaud Institute & Research Strategy

• Provide strategic oversight for the Blackbaud Institute, ensuring research and insights advance Blackbaud's priority brand narratives and thought leadership.
• Identify opportunities to connect proprietary research with customer evidence, expert perspectives, and broader content initiatives to create differentiated points of view.
• Partner with the Blackbaud Institute Research and Content Lead to ensure the Institute roadmap supports broader brand and business priorities.

Editorial & Owned Content Strategy

• Lead editorial strategy for ENGAGE, the ENGAGE Podcast, and future owned thought leadership channels.
• Ensure content themes, publishing priorities, and editorial plans are aligned across the organization.
• Establish content governance, standards, and editorial best practices.
• Drive consistency, quality, and audience relevance across all content types.

Search, Discoverability & Content Innovation

• Partner with Blackbaud's digital team to activate an effective brand-level discoverability strategy, including GEO and AEO.
• In partnership with Blackbaud's digital team, respond to evolving search behaviors and emerging AI-driven content consumption trends.
• Support team to best practices for AI-enabled content development and content engineering.
• Drive innovation and shared standards across Global Marketing for content creation, distribution, and performance measurement.

Team Leadership & Cross-Functional Collaboration

• Lead, coach, and develop a team responsible for research and insight-based content, customer storytelling, and editorial content.
• Set priorities, allocate resources and budgets, and create clarity around team goals and accountability.
• Partner across Vertical Marketing, Data Insights Center of Excellence, Digital Marketing, Corporate Communications, Customer Marketing, Customer Success, and Executive Leadership teams to advance a connected brand narrative and content strategy.

Measurement & Performance

• Establish KPIs and success metrics across content and thought leadership programs.
• Use performance, audience, and market insights to evaluate impact and continuously optimize content investments.

Qualifications

• 10+ years of experience in content marketing, thought leadership, editorial strategy, communications, or related disciplines.
• Experience leading high-performing content teams and complex, cross-functional initiatives.
• Demonstrated success developing brand narratives and integrated content and thought leadership strategies.
• Strong stakeholder management and executive communication skills.
• Understanding of content performance, SEO, GEO, AEO, and emerging AI-enabled content strategies.
• Previous experience in technology or social impact is preferred
• Exceptional strategic thinking, prioritization, and team leadership capabilities.

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Blackbaud powers social impact through purpose-driven technology and responsible AI. Guided by our Intelligence for Good® vision, we're building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.

Pay and benefits

The starting base pay is $117,200.00 to $157,500.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.

Benefits Include

• Medical, dental, and vision insurance
• Remote-flexible workforce
• Wellness Programs
• 401(k) program with employer match
• Flexible paid time off
• Generous Parental Leave
• Donations for Doers
• Pet insurance, legal and identity protection
• Tuition reimbursement program