Sr. Manager, Category Strategy & Analysis

About the Role

We’re looking for a Sr. Manager, Category Strategy & Analysis to be the analytical engine behind the Hims categories - Sexual Health (ED/PE), Testosterone, and Hair. You’ll partner with the GM and Category Directors to shape, prioritize, and drive the initiatives that move the P&L, turning rich analytics and synthesized insight into decisions: what we build, what we launch, and in what order.

This is a strategy seat with real leverage. The Hims portfolio runs on two roadmaps - the tech product roadmap and the treatment development pipeline - and your sizing, models, and prioritization frameworks are what keep both honest, aligned, and defensible in front of leadership.

Reports to the General Manager, Hims. Works day-to-day with Category Directors, finance, product, analytics, and clinical partners.

YOU WILL: Drive Category Strategy & Prioritization

• Act as a strategic thought partner to the GM and Category Directors on the category’s biggest levers - acquisition, retention, conversion, and new-treatment launches.
• Own the analytical backbone of growth initiative management: size opportunities, build prioritization frameworks (impact vs. effort, must-have vs. nice-to-have), and maintain a stack-ranked view across the acquisition, tech product, and treatment development roadmap.
• Pressure-test business cases before they reach leadership - make the assumptions explicit and the trade-offs visible.
• Generate ideas and stay on the lookout for opportunities that sit beyond one initiative and would meaningfully drive business value.

Lead in Analytics & Modeling

• Use business acumen and justifiable assumptions to build models that drive real decisions - forecasts, scenario analyses, initiative sizing.
• Create and manipulate dashboards and charts in Looker and Amplitude to draw conclusions, feed models, and make recommendations.
• Own recurring performance reads - initiative scorecards and WBR inputs across revenue, contribution margin, retention, S2S, and ARPU.
• Become a close partner to the analytics team, understanding the nuances of data and reporting.

Champion Experiments & Strategic Projects

• Develop and deploy experiments with product and analytics; monitor results and recommend iterations and improvements.
• Act as a leader, key resource, and thought partner in the execution of high-priority one-off projects.
• Proactively generate hypotheses and solve for problems before they arise; adapt quickly to new organizational priorities.

Support Treatment & Program Launches

• Analyze the potential of new treatments, SKUs, and programs - build scenarios and initial forecast models that feed the treatment development roadmap.
• Conduct market analysis to identify emerging trends and opportunities in men’s health.
• Help build the launch playbook - map what has to be true for launch success, from clinical and regulatory milestones to go-to-market.

You Have

• 6+ years of business experience; management consulting or strategy experience is required.
• Proven experience in strategic analytics and business prioritization.
• Strong analytical skills with the ability to derive actionable insights from complex data sets.
• Demonstrated success synthesizing large amounts of data into clear, executive-ready narratives and materials.
• Excellent communication and collaboration skills to work effectively across cross-functional teams.
• A proactive and flexible mindset - you identify and address challenges independently and quickly.
• Bachelor’s degree; MBA preferred.

Bonus If You Have

• Direct-to-consumer, telehealth, or consumer health experience.
• Looker / Amplitude fluency.
• Experience supporting product or treatment roadmap planning in a regulated environment.

Why This Role Matters

• The Hims categories win or lose on prioritization - which bets get funded, which launches get sequenced first, and whether the roadmap reflects the numbers.
• This role owns that analytical foundation.
• Do it well, and you’ll shape what Hims builds and launches next - with a clear path toward Director-level category ownership.

Benefits

Our Benefits (There Are More but Here Are Some Highlights):

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply-even if you're not sure if your background or experience is a perfect match.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

• If you need assistance or an accommodation due to a disability, please contact us at and describe the needed accommodation.
• Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation.
• Please do not send resumes to this email address.