Sr. Manager, Marketing - Healthcare
- Pay
- $117,200 – $157,500 per year
- Location
- Remote (US)
- Job type
- Full-time
- Level
- Lead / Staff
- Experience
- 7+ years
- Listed
- 19 days ago
Skills & highlights for this role
- B2B marketing across multiple disciplines
- Leading team members, programs, or complex cross-functional work
- Managing marketing budgets and optimizing against business outcomes
- Partnering with Sales on pipeline and bookings goals
- Adapting approved product messaging to a vertical without changing claims or positioning
Also useful
- Healthcare industry knowledge
- AI-enabled tools and automation for research, personalization, and reporting
- Nonprofit or social impact software experience
About the role
Vertical Marketing Manager - Healthcare
About the Role
Blackbaud unleashes the potential of the people and organizations who change the world. As the leading software provider exclusively dedicated to powering social impact, we help our customers move faster, work smarter, and achieve more. As a Vertical Marketing Manager for Healthcare, you will translate vertical strategy into an integrated plan that builds demand, captures intent, and helps convert pipeline to bookings.
You will stay close to buyers, sellers, and performance data, then turn what you learn into sharper programs and better decisions. This is a hands-on leadership role for someone who can connect strategy to execution and help a multi-functional team deliver as one.
What You'll Do * Execute the annual vertical go-to-market plan within the priorities and investment guardrails. * Turn approved product and corporate messaging into audience-specific campaigns, field narratives, vertical content, and sales enablement. * Coordinate product launch activation for the vertical, using launch strategy, claims, value propositions, and proof supplied by Product Marketing. * Serve as the day-to-day marketing partner for vertical Sales leaders and cross-functional teams. * Connect demand generation, content, field and event marketing, and industry expertise into one integrated buyer journey. * Manage the vertical marketing budget and optimize audience, channel, and program mix for pipeline efficiency and bookings contribution. * Review performance with Sales, identify gaps in quality or conversion, and adjust programs and follow-up actions. * Create repeatable operating rhythms, briefs, dashboards, and playbooks that improve speed and performance. * Guide and develop team members while staying directly involved in campaign reviews, prioritization, messaging adaptation, and content quality. * Bring sector, buyer, seller, and competitor signals back to Product Marketing and other partners. * Apply AI-enabled tools and automation to improve research, personalization, execution, and reporting.
How Success Will Be Measured * Vertical pipeline and bookings contribution. * Pipeline per program investment and funnel conversion. * On-time, on-message activation of vertical priorities and product launches. * Sales adoption of vertical plays and quality of cross-functional delivery.
What You'll Bring * 7+ years of B2B marketing experience across multiple disciplines. * 2+ years leading team members, programs, or complex cross-functional work. * Experience managing a marketing budget and optimizing programs against business outcomes. * Strong record of partnership with Sales on shared pipeline and bookings goals. * Ability to adapt approved product messaging for a vertical without changing product claims or positioning.
Stay up to date on everything Blackbaud, follow us on Linkedin, Twitter, Instagram, Facebook and YouTube Blackbaud powers social impact through purpose-driven technology and responsible AI. Guided by our Intelligence for Good® vision, we're building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world. The starting base pay is $117,200.00 to $157,500.00.
Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.
Benefits
Include: Medical, dental, and vision insurance Remote-flexible workforce Wellness Programs 401(k) program with employer match Flexible paid time off Generous Parental Leave Donations for Doers Pet insurance, legal and identity protection Tuition reimbursement program
Equal opportunity and legal notices
Equal Opportunity Employment Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, veteran status, or any other basis protected by federal, state, or local law. Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
From Blackbaud's careers page, first listed on Rolev.ai on October 22, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
Rolev.ai is a job search and application tool for US job seekers. For this Sr. Manager, Marketing - Healthcare role at Blackbaud, it shows how your resume fits, tailors your resume to the posting, and prepares the application for you to review.
See how you fit
Openings from employer career sites are ranked against your whole resume—and searchable inside Claude, ChatGPT, and Cursor via Rolev.ai MCP.
Tailor without inventing
Every change to your resume is checked against your original. New experience goes in only with your yes—zero fabricated claims.
Draft the full kit
Tailored and Full Match resumes, role-specific cover letters, and answers to employer screening questions are prepared in seconds.
1-Click Extension Autofill
The Chrome extension fills the employer's Greenhouse, Workday, Lever, or Ashby form in 1 click. You review it and press Submit.
Common questions
What is the salary for the Sr. Manager, Marketing - Healthcare role at Blackbaud?
The Sr. Manager, Marketing - Healthcare posting at Blackbaud states compensation of $117,200 – $157,500 per year. It is listed as a full-time position. Final pay may depend on location, experience, and interview evaluation on Blackbaud's official career site.
Where is the Sr. Manager, Marketing - Healthcare job at Blackbaud located?
Yes, this Sr. Manager, Marketing - Healthcare opening at Blackbaud is listed as Remote (US). Always check Blackbaud's application page for specific state eligibility or relocation policies.
What qualifications are required for Sr. Manager, Marketing - Healthcare at Blackbaud?
For the Sr. Manager, Marketing - Healthcare role, Blackbaud highlights 7+ years of relevant experience; experience with B2B marketing across multiple disciplines, Leading team members, programs, or complex cross-functional work, Managing marketing budgets and optimizing against business outcomes, Partnering with Sales on pipeline and bookings goals, Adapting approved product messaging to a vertical without changing claims or positioning. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the Sr. Manager, Marketing - Healthcare position at Blackbaud?
This listing links directly to Blackbaud's Workday application page. You can apply directly on Blackbaud's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Workday application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.