Sr. Manager, Sales Strategy - OTC
- Location
- Fort Worth, TX
- Listed
- 3 days ago
Position Summary
The Senior Manager, Sales Strategy-OTC is responsible for developing and executing commercial strategies that drive sustainable growth, improve investment effectiveness, and enhance organizational decision-making across channels and customers. This role serves as a critical connector between Sales, Marketing, Finance, Demand Planning, Category, and Operations, translating insights into actionable business plans and ensuring strategic priorities are embedded in annual planning, customer investment decisions, and execution.
The role leads high-impact initiatives including customer segmentation, channel strategy, trade investment optimization, integrated business planning (IBP), pricing and promotional effectiveness, and commercialization of new capabilities and processes and collaborative customer JBPs. Success requires strong analytical thinking, strategic influence, project leadership, and the ability to drive alignment across diverse stakeholders.
Key Responsibilities
Commercial Strategy Development
- Develop and refine customer, channel, and category growth strategies.
- Identify opportunities to accelerate growth, improve productivity, and optimize commercial investments.
- Translate market, customer, and competitive insights into strategic recommendations.
- Support annual operating plans, long-range planning, and strategic business reviews.
Customer Strategy & Trade Excellence
- Lead initiatives that improve effectiveness of trade spending and promotional investments.
- Partner with Finance and Sales to evaluate ROI and productivity of commercial investments.
- Support development of trade promotion optimization capabilities, tools, and processes.
- Drive adoption of best practices and improve commercial decision-making across the organization.
- Collaborate with Sales Teams on JBP Planning and Execution with Retail Partners
Integrated Business Planning (IBP)
- Facilitate cross-functional planning processes that align commercial objectives with operational capabilities.
- Drive visibility to key risks, opportunities, and assumptions.
- Partner with Finance, Demand Planning, Marketing, and Sales to improve forecast quality and planning discipline.
- Support development of scalable planning processes and governance models.
Business Insights & Performance Management
- Develop executive-level insights and recommendations using internal and external data sources.
- Monitor key business performance indicators and identify trends requiring action.
- Build presentations and recommendations for senior leadership teams.
- Lead post-event analyses and business reviews to drive continuous improvement.
Strategic Project Leadership
- Lead cross-functional initiatives from concept through implementation.
- Establish project plans, timelines, governance, and success metrics.
- Influence without authority across multiple teams and organizational levels.
- Ensure initiatives deliver measurable business impact and organizational adoption.
What you'll bring to Alcon
- Bachelor's Degree or Equivalent years of directly related experience (or high school +15 yrs.; Assoc.+11 yrs.; M.S.+4 yrs.; PhD+3 yrs.)
- The ability to fluently read, write, understand, and communicate in English
- 7 Years of Relevant Experience
- 5 Years of Demonstrated Leadership
Preferred Skills and Experience
- Proven experience in CPG or Consumer Health Sales Strategy, Direct Selling, or Commercial Strategy.
- Experience leading complex cross-functional initiatives.
- Strong analytical, financial, and business planning capabilities.
- Experience developing executive presentations and recommendations.
- Advanced proficiency in Excel and PowerPoint
- Experience with customer segmentation, trade investment management, category Management, forecasting, or revenue growth management.
- Familiarity with TPM/TPO, syndicated data, retail measurement, and shopper insights.
- Knowledge of Amazon, omnichannel, and retail customer strategies.
How you can thrive at Alcon
- See your career like never before with focused growth and development opportunities
- Join Alcon's mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career!
- Alcon provides robust benefits package including health, life, retirement, flexible time off for exempt associates, PTO for hourly associates, and much more!
Alcon Careers
See your impact at Alcon.com/careers
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.
- Find Jobs for Employees
- Find Jobs for Contingent Worker
- ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY
About Alcon
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you'll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.
We foster an inclusive culture and are looking for diverse, talented people to join Alcon. We are looking for our next Sr. Manager, Sales Strategy- OTC supporting the OTC Sales Strategy Team, in Fort Worth, TX. As a Sr. Manager, Sales Strategy- OTC you will be responsible for leading the customer and trade strategy for OTC. You will focus on strategic planning, performance analysis, and process improvement to support sales goals and drive revenue growth.
Equal opportunity and legal notices
Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to and let us know the nature of your request and your contact information.
From Alcon's careers page, first listed on Rolev.ai on November 6, 2026. Rolev.ai is not the employer.
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Common questions
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This Sr. Manager, Sales Strategy - OTC position at Alcon is located in Fort Worth, TX. Always check Alcon's application page for specific state eligibility or relocation policies.
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