Sr Marketing Manager, Annual Planning

About the role

The pay range is $95,000.00 - $171,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family.

Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.

Find competitive benefits from financial and education to well-being and beyond at

Core Responsibilities

Lead the Annual Planning Strategy

Develop the overarching annual marketing strategy that translates enterprise ambitions into a clear role for marketing, a focused set of strategic choices, measurable goals and a coordinated enterprise plan.

Build an Enterprise-Informed Strategic Point of View

Synthesize cultural, industry, business, and consumer context into a distinctive point of view on where marketing can create the greatest impact.

Set Measurable Goals from the Strategy

Translate the annual planning strategy into specific, measurable outcomes for marketing. Define the goals and success measures that guide planning, enable accountability, and create a shared filter for evaluating progress and optimizing against.

Orchestrate Enterprise Alignment and Adoption

Partner across the enterprise to shape, communicate, and activate the strategy. Establish the planning cadence, forums, and narratives that build understanding that ultimately enables teams to translate the strategy into connected plans.

Create the Conditions for Strategy-First Thinking to Ignite Bolder Ideas

Set the bar for what a strong plan looks like and hold teams accountable to the strategic choices and goals. Build intentional collaboration that pressure-tests ideas while giving teams the latitude to create a connected year of moments and initiatives rather than a single, prescribed campaign.

Guide Investment and Strategic Trade-offs

Use the strategy and measurable goals to assess opportunities, recommend where marketing should invest, and make trade-offs transparent. Apply consistent criteria such as opportunity size, guest and business impact, distinctiveness, feasibility, and expected contribution to the outcomes marketing owns.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About You

• Four-year degree or equivalent experience; Marketing or Business emphasis preferred; MBA a plus.
• 8-10+ years of related experience developing enterprise marketing strategies and leading annual or strategic planning processes within a large, complex organization.
• Proven ability to synthesize consumer, cultural, industry, business, and performance insights into a strategic point of view that informs enterprise marketing priorities, measurable goals, and accountable plans.
• Strong business and financial acumen, with the ability to connect strategy to growth outcomes, size opportunities, establish meaningful measures of success, and guide investment trade-offs with Finance and executive leadership.
• Skilled at reading and adapting to different stakeholders — able to hold the same strategic point of view while framing it differently for Finance, Merchandising, Creative, and executive audiences with different incentives.
• Comfortable creating structure in ambiguity: designing the process itself (calendar, briefs, working sessions, decision points) rather than simply operating within one someone else built.

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.

Benefits Eligibility

Americans with Disabilities Act (ADA)

Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.