Sr. Product Marketing Manager

About the Role

Cogent is building a world-class marketing team, and we're looking for smart, fast, exceptional people who are committed to our mission and bring a spark of creativity that sets us apart from traditional B2B marketing. As an early member of product marketing, you'll have an immediate, highly visible impact on how Cogent shows up in a crowded market.

If you like crafting content that is clear, specific, and actually resonates with security practitioners (without the typical "marketing speak"), you'll fit in well here. You'll build the assets that carry Cogent's positioning into the field: battlecards and competitive intel, sales enablement, product and solution pages, and launch content.

Your job is to translate product differentiation into stories, proof, and sales tools that win enterprise deals, with room to grow as the function scales.

What You'll Do

Messaging & Content

• Develop and refine positioning for new products and capabilities within Cogent's core narrative.
• Sharpen and tailor the Cogent story for specific audiences, such as partners, media, and more
• Write product pages, solution pages, datasheets, blog posts, and whitepapers that security practitioners actually read.

Launch Execution

• Drive tier 1 launches end to end: internal readiness, stakeholder alignment, release messaging, web updates, and enablement.
• Bring tier 2 and 3 capabilities to market on a regular cadence to show momentum.

Competitive Intelligence

• Run the competitive program day to day: track vendors, source product insights, documentation, and demos, and keep battlecards current and field-ready.
• Ensure that sales is armed with the latest market understanding and knows how to apply it
• Turn win/loss patterns into objection handling and sales plays.

Sales Enablement

• Build and maintain solution briefs, one-pagers, and demo storyline inputs.
• Work with sales to understand friction points and figure out ways to solve those
• Support POCs and technical evaluations with guides, operationalization docs, and ROI/value frameworks.

AI-Native Execution

• Use AI to accelerate drafts, variants, and repurposing while holding the bar on accuracy and quality.

Must-Have

• 4-7+ years in B2B product marketing with cybersecurity domain expertise
• Excellent writing. Clear, specific, and credible to security practitioners.
• Strong verbal communication. You present well to sales, product, and customers.
• High output and initiative. Fast, responsive, self-directed.
• A high bar for your own work. Good isn't good enough.

Nice-to-Have

• Experience in vulnerability management, exposure management, ASM/CAASM, AppSec/CloudSec adjacencies.
• Hands-on competitive intel experience: sourcing products, documentation, and demos.
• Experience supporting technical evaluations/POCs and security review processes.

Why Cogent

• Cogent is redefining how AI can proactively defend organizations against evolving threats.
• Our mission is to empower security teams with cutting-edge AI agents and clear, actionable insights.
• You’ll join a world-class GTM team where your work directly impacts the safety of some of the world’s most sophisticated organizations.