Sr. Program Manager, Content & Demand Generation, Semi

About the role

Sr. Program Manager, Content & Demand Generation, Semi | Tesla (Manufacturing)

Location: PALO ALTO, California | Req ID: 261811 | Job Type: Full-time

What to Expect

Tesla is accelerating the world’s transition to sustainable energy, and the Tesla Semi plays a critical role in that mission. We are seeking a passionate and experienced Content and Demand Generation Program Manager to lead efforts for the Tesla Semi, with a primary focus on driving product awareness, education, and demand for the Semi.

This role will own product positioning, customer education, and customer engagement, emphasizing the benefit the EV Tesla Semi provides over and above a Diesel. You will collaborate closely with product and program management, IT, engineering, sales, and regional teams to accelerate adoption and position Tesla as the leader in heavy duty trucking.

To meet the goals for this role you will need to be highly motivated with exceptional management and organizational skills. A technical background is key given how closely you will be working across a broad group of engineering teams. Additionally, quick thinking and sound judgement under pressure is required. Finally, we are revolutionizing the world with this product, bringing high motivation and excitement is a must.

What You'll Do

• Develop and execute comprehensive strategies to build awareness and generate demand for the Tesla Semi
• Create compelling content and messaging that highlights the benefits of the Tesla EV Semi
• Lead product announcements, in-app experiences, campaign planning, content creation, demand gen communications, showroom retail experiences, and sales enablement materials
• Drive digital campaigns, partnerships, events, and educational content
• Analyze performance metrics, customer feedback, and sales data to provide insights for stakeholders, iterate on strategies and inform product roadmaps

What You'll Bring

• Degree in Engineering or Technology or equivalent experience
• Experience in product marketing, preferably in the renewable energy or automotive space
• Excellent communication skills with experience crafting both technical and consumer messaging
• Ability to be resourceful, and autonomously drive solutions in ambiguous problem spaces
• Exceptional analytical skills for data-driven decision-making
• Experience working in a fast-paced environment on several different projects
• Driven and willing to undertake great challenges, and to manage development & validation projects across a variety of programs and initiatives, often with conflicting or overlapping priorities

Benefits

Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:

• Medical plans > plan options with $0 payroll deduction
• Family-building, fertility, adoption and surrogacy benefits
• Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Company paid Basic Life, AD&D
• Short-term and long-term disability insurance (90 day waiting period)
• Employee Assistance Program
• Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
• Back-up childcare and parenting support resources
• Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
• Weight Loss and Tobacco Cessation Programs
• Tesla Babies program
• Commuter benefits
• Employee discounts and perks program
• Earned Wage Access: Real-time pay access paid daily, subject to eligibility and schedule (applicable for below Sr. Managers levels)

Expected Compensation$64,000 - $210,000/annual salary + cash and stock awards + benefitsPay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.