Sr. SEO Specialist

About the Role

We're hiring a Senior SEO Specialist to lead strategy, identify high-impact opportunities, and serve as the organic growth lead across a portfolio of high-performing client accounts. You'll guide partners through SEO strategic roadmaps, execute detailed audits, manage technical prioritization, and drive measurable performance across a wide range of industries and site types.

You will collaborate closely with content, outreach, paid media, and development teams to ensure SEO recommendations are implemented in ways that support both rankings and revenue.

This is a full-time work from home position reporting to the Director of SEO.

Our SEO team is trusted to lead, not just support. This role is central to how we help partners grow.

Also known as: SEO Strategist, Technical SEO Manager, Organic Search Specialist

Must-Have

• Proven experience scaling SEO for a variety of site types and industries
• Proven client-facing experience in an agency environment

Expertise in Microsoft Excel/Google Sheets

• Advanced proficiency in using formulas and data manipulation techniques to create meaningful, client-facing analysis through Microsoft Excel/Google Sheets
• Outstanding communication skills with the ability to influence multiple stakeholders
• Deep knowledge of SEO tools: Ahrefs, Moz, SEMrush, Screaming Frog, Google Search Console, Google Analytics
• Strong understanding of page-level SEO, site architecture, technical audits, and structured data
• Experience developing, managing, executing, and measuring SEO campaigns for medium-to-large brands and websites
• Experience with AEO/AI SEO strategies, including featured snippet and AIO targeting, FAQ markup, entity optimization, and search intent mapping
• Familiarity with basic HTML, CSS, PHP, and JavaScript concepts
• Working knowledge of recent and ongoing algorithm changes, including Helpful Content updates, Core Web Vitals, spam signal updates (e.g., SpamBrain), and the implications of generative AI on search
• Proven experience collaborating with Paid Media, Dev, and Content teams through meeting preparation, client-facing communications, and running joint meetings

Nice to Have

• Experience with Looker Studio (Data Studio), Supermetrics, or other reporting tools
• Familiarity with AI-driven tools like ChatGPT, Claude, Gemini, Surfer, Peec AI, Profound AI, etc.
• Familiarity with common CMS software, especially WordPress with WooCommerce, Shopify, Magento, and BigCommerce
• Experience using Google Tag Manager for tracking setups, including event and key event configuration in GA4
• Experience creating and managing custom reports and dashboards in GA4

Key Behaviors

• Moldability/adaptability - Successful bloomers bring their diverse set of experience to the role, but use this to adapt and excel performing work "The Searchbloom way." Successful candidates can take/give feedback to adapt and grow
• "A Player" - We do not accept mediocrity; everyone in Searchbloom is expected to contribute to "unified excellence" / one experience. A key component of this is being a team player (i.e. employee must operate in and thrive as a team)

Attitude > Aptitude

"Core Values" - Candidates live and execute these values regularly

• Transparency / Integrity - As a remote work from home workforce, we expect high degrees of proactivity and self-management.
• Work must be completed on time and according to standards.
• We expect not to have to manage "the basics" (standards of professional conduct, etc.)

• 6-week ramp-up - Successful candidates must be able to manage accounts in a partner-facing capacity within six weeks
• Strategic thinking - Candidates must be able to create, articulate, execute, and pivot strategic actions (roadmap). Doing so requires the ability to be empathetic and understand true partner goals beyond just results

Responsibilities

• Lead the SEO relationship for your assigned partners
• Own SEO strategy across site architecture, content structure, and technical health to support rankings and business goals
• Lead partner calls as the primary SEO voice, educate, recommend, and defend strategic direction
• Perform advanced audits using a suite of SEO tools to surface technical and content opportunities
• Write Point of View (POV) documents and recommendations based on partner needs and data
• Prioritize initiatives by difficulty, cost, and potential impact, and make budget recommendations
• Collaborate with Paid Media, Content, and Development teams to execute multi-channel strategies
• Execute SEO deliverables such as keyword research, on-page optimization, internal linking, competitive gap analysis, and technical improvements
• Conduct QA on SEO deliverables produced by SEO peers
• Monitor performance and iterate strategy based on analytics and partner KPIs
• Mentor junior SEO talent as needed and contribute to improving our internal SEO playbooks
• Proactively surface new opportunities and test ideas that improve results within established prioritization frameworks
• Use AI to scale audits, surface gaps, or assist with content ideation, while relying on human strategy for final decision-making

• Key Performance Indicators
• ROI for your partners
• Partner retention
• Organic traffic growth
• SEO-driven conversion volume
• Technical SEO health scores
• Net Promoter Score
• Why Choose Searchbloom?

Health & Financial

Health/Vision/Dental Coverage – PPO or HSA plans available $50,000 in life insurance paid by Searchbloom

• Time Off: 14 days of PTO in year one
• 13 company holidays, including a full week off for Christmas
• Days off for your birthday and work anniversary
• Work Environment: 100% work from home agency
• Flexible work hours
• Business casual dress code
• Office Improvement Credit

Growth & Culture

Searchbloom promotes almost exclusively from within $50,000+ invested in annual Learning & Development across our team

• Paid parental leave (maternity & paternity)
• Employee Wellness Program (free Fitbit + fitness challenges)
• Awarded Best Place to Work by Inc. (twice)

Additional information

You’ll work with a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our partners.