Sr. Social Media Manager
- Pay
- Salary
- Location
- Plano, TX
- Listed
- Today
About the role
As part of the Social Media & Influencer team, the Senior Social Media Manager executes Raising Cane's social media strategy across all social platforms. This role is responsible for overseeing content calendars, social publishing, content creation and ideation, community management, monitoring trends and brand mentions, and social media performance reporting. The Senior Social Media Manager collaborates with cross-functional teams to support marketing campaigns and initiatives and provides evening, weekend, and holiday support as business needs require.
Your Impact and Responsibilities
- Lead daily publishing across all brand social media platforms, including Facebook, Instagram, Threads, TikTok, X, and YouTube
- Oversee brand and founder content calendars and drive ongoing updates
- Develop social media copy that aligns with brand and founder voice and messaging
- Partner with Creative Services to develop and execute content, including trend-based, food-focused, and culturally relevant social content
- Prepare weekly, monthly, and quarterly social media performance reports and provide strategic analysis
- Oversee social media channel maintenance, including profile updates, social media bio links, and platform information pages
- Evaluate potential partnerships through a social media and brand reputation lens and demonstrate an understanding of cultural and consumer trends
- Lead community engagement activities, including monitoring sentiment across social platforms, responding to Customer interactions, identifying user-generated content opportunities, and securing permissions for use across brand social channels
- Monitor emerging trends and escalate potential social media issues in partnership with the Customer Relations team
- Execute surprise-and-delight initiatives, manage communications with contest and giveaway winners, and support social media requests from local teams, including post amplification and event page creation
Travel Requirements
- Up to 30%
Qualifications & Requirements
- 5+ years of social media management experience supporting a major consumer-facing brand
- 3+ years of agency or client-side social media management experience
- Bachelor's degree in Marketing, Advertising, or related field
- Strong knowledge of social media platforms, including Facebook, Instagram, TikTok, X, YouTube, and emerging channels, with experience using social media scheduling, analytics, and reporting tools such as Sprinklr
- Strong written, verbal, and interpersonal communication skills, including experience with social media copywriting and brand voice development
- Exceptional organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment
- Flexibility to work weekends, holidays, early mornings, and evenings, as business needs require
Additional Information
All your information will be kept confidential according to EEO guidelines.
Terms of Use
About the Company
At Raising Cane's Chicken Fingers®, we serve only the most Craveable Chicken Finger Meals® - it's our ONE LOVE®. What began as a dream by our Owner and Founder, Todd Graves, has grown into one of the fastest-growing chicken concepts, with over 1,000 Restaurants worldwide. Known for our great Crew and cool Culture, we live by a Work Hard, Have Fun philosophy. As we continue to grow across the U.S. and internationally, including Restaurants in the U.K. and Mexico, every Crewmember plays an important role in our success. Now is your chance to join the team and help establish Cane's in the U.K!
Equal opportunity and legal notices
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
From Raising Cane's's careers page, first listed on Rolev.ai on November 12, 2026. Rolev.ai is not the employer.
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Common questions
What is the salary for the Sr. Social Media Manager role at Raising Cane's?
The Sr. Social Media Manager posting at Raising Cane's states compensation of Salary. Final pay may depend on location, experience, and interview evaluation on Raising Cane's's official career site.
Where is the Sr. Social Media Manager job at Raising Cane's located?
This Sr. Social Media Manager position at Raising Cane's is located in Plano, TX. Always check Raising Cane's's application page for specific state eligibility or relocation policies.
How do I apply for the Sr. Social Media Manager position at Raising Cane's?
This listing links directly to Raising Cane's's SmartRecruiters application page. You can apply directly on Raising Cane's's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the SmartRecruiters application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.