Sr Technical Product Manager - Identity

Ways You'll Contribute

• Propose the what for product and feature areas within the Platform, supported by a well-developed why case; identify which problems are worth solving and shape the solution space. With a focus on identity graphs and identity spine, audiences, and measurement.
• Own feature specification for Platform-level capabilities, defining requirements that account for cross-system complexity, downstream application impacts, and operational and technical considerations across the full Basis ecosystem.
• Drive hands-on validation of the most complex or ambiguous feature proposals, improving feature definition through POC testing, data analysis, and direct engineering engagement, and set the standard for how this work gets done.
• Drive engineering alignment on the most technically complex features and platform decisions, challenging assumptions, resolving trade-offs, and ensuring development capacity is allocated against the right priorities.
• Identify and evaluate opportunities with external partners or other internal product teams, deciding what is worth building and on what terms, and own the delivery of those enhancements end-to-end.
• Establish monitoring for the effectiveness of identity and audience related features, including match rates, identity stability
• Providing clarity to other teams on the roadmap and our plans.
• Creating artifacts to describe our complex ecosystem of campaign and customer data to ensure clear communication across leadership, product, design, and engineering while building a re-usable knowledge base.
• Working with QA continuously to enhance the type and coverage of Platform validation.

What You Bring to the Table

• 5+ years of product management experience in ad tech, identity, or martech platform-focused products
• Strong technical understanding of identity and addressability signals, including MAIDs, cookies, and common industry identity frameworks (e.g., UID2)
• Expertise in identity resolution including matching strategies, coverage/accuracy tradeoffs, and measurement impact
• Takes full responsibility and measures themselves in terms of the success of the product.
• Experience writing detailed product and technical specifications.
• Capable of working with engineers about technical design tradeoffs including platforms, frameworks, scalability, and performance
• Experience with entire development cycle or projects and doing so in a fast-paced workplace.
• Resourceful, self-reliant, and does not monopolize the resources of the existing product team.
• Strong knowledge and experience with Relational Databases and SQL.
• Passionate about problem solving and engaging the team to arrive at a solution.
• Commitment to creating inclusive, respectful environments where all voices are valued and supported.
• Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.

Bonus Points

• Experience building Identity products for AdTech/MarTech and applicable regional and state privacy regulations (e.g., GDPR, CCPA, COPPA, ATT).
• Understanding of operating-system and network fundamentals-e.g., browser request lifecycle, mobile/desktop OS, network protocols-is a strong plus.

Our Tech Stack

• Ruby, Java, Python, and React.js
• Kubernetes, Docker, Kafka
• PostgreSQL, NoSQL
• AWS

Integrity in Hiring

• At Basis, integrity is at the core of how we hire.
• To protect our candidates and our company, we verify identity, education, and employment history for all hires.
• Some roles may also require onsite or in-person interviews as part of the process.
• Any misrepresentation of identity, experience, or skills may result in removal from the hiring process or termination of employment.
• We value transparency and authenticity and expect the same from every applicant.

Anything Else?

• Don’t have every skill listed?
• No problem!
• We know experience can be built in many ways.
• If you have relevant skills that aren't reflected in your resume, we encourage you to share them in an optional cover letter.

Life With Basis

We’re committed to our people’s growth and well-being because our success is tied to theirs. That’s why we’ve earned recognition as a top workplace, including: Ad Age, #1 Best Places to Work, WorkLife's #1 Most Committed to Work Life Balance, and the Chicago Tribune's Top Workplaces in Chicago. We offer competitive perks, including a flexible work week, 401k/RRSP matching, mental health support, paid sabbaticals, generous parental leave, flexible work options, and more.

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