Staff Specialist, Digital Marketing
- Location
- Remote, CA (Remote)
- Listed
- Today
About the role
Join us in shaping the future at PacBio
PacBio is seeking a Staff Specialist, Digital Marketing to develop, execute, and optimize digital campaigns that build brand awareness, deepen customer engagement, and drive demand globally. Working closely with corporate, product, segment, and regional marketing, you will translate business priorities into effective campaigns that support PacBio's growth. This role combines hands-on digital marketing expertise with cross-functional collaboration and a data-driven approach to improving campaign performance.
Your impact
You will bring digital campaigns to life, connecting relevant content with the right audiences to build awareness, deepen engagement, and generate qualified demand. Working across global and regional marketing teams, you will use campaign insights and testing to improve results throughout the customer journey.
Role & responsibilities
- Develop and execute digital campaigns aligned with corporate marketing priorities and commercial goals.
- Manage campaigns across email, paid search, paid social, digital advertising, webinars, and landing pages, from planning and launch through optimization and reporting.
- Partner with corporate, product, and segment marketing to translate brand initiatives, product launches, and scientific content into compelling digital campaigns.
- Develop audience segments, targeting, messaging, and nurture programs that support complex life science buying journeys.
- Coordinate campaign calendars, assets, timelines, and testing plans to ensure timely, accurate execution.
- Collaborate with regional marketing teams to adapt global campaigns to local audiences and market needs.
- Monitor paid media spending and recommend adjustments to improve campaign performance and budget efficiency.
- Work with marketing operations and sales to support lead capture, scoring, routing, nurturing, and follow-up.
- Track and report on campaign KPIs, including engagement, conversion, cost per lead, and pipeline contribution; use findings to recommend improvements.
- Test creative, messaging, landing pages, and audiences to improve engagement and conversion.
- Share digital marketing expertise and document best practices to improve campaign quality, consistency, and efficiency.
Job requirements
- Bachelor's degree in marketing, communications, business, life sciences, or a related field; or equivalent professional experience.
- 8+ years of progressive B2B marketing experience developing and executing digital campaigns that generate qualified demand and contribute to pipeline; experience in genomics, life sciences, or related technical markets preferred.
- Experience collaborating with global and regional teams to deliver campaigns across multiple markets.
- Hands-on experience with paid search, paid social, digital advertising, email marketing, landing page optimization, and lead nurturing.
- Experience with marketing automation platforms, CRM systems, and database marketing; Pardot experience preferred.
- Proficiency in campaign and funnel analysis, budget monitoring, and using data to improve digital marketing performance.
- Understanding of complex B2B buying cycles and how to tailor content and campaigns to different audiences.
- Strong copy-editing skills and judgment in evaluating digital creative, layout, and messaging.
- Strong communication, organization, and project management skills, with the ability to manage complex campaigns independently and coordinate multiple priorities across functions.
Additional information
Candidates must have current authorization to work in the United States without the need for present or future sponsorship.
Non-Field Based Employees are required to be onsite Monday-Thursday (Friday work from home). Depending on the role, some employees may be required to be 100% onsite.
You may be required from time to time to visit and work at PacBio locations and for such times as the Company considers necessary for the proper performance of your duties.
#LI-DNI
Salary Range
$123,400.00 - $185,200.00
To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at PacBio. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited. PacBio does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, PacBio employees or any other company location. PacBio is not responsible for any fees related to unsolicited resumes/applications.
Visit our following pages for more information on
- FAQs
- Benefits
- Culture
- Equal Opportunity Employment
Equal opportunity and legal notices
Please be aware of employment scams where people or entities misuse PacBio's name, or the names of PacBio employees, to post fake job advertisements or make fake job offers.
PacBio will never extend a job offer without a personal interview and will never charge any money for joining our company. All current job openings are displayed on the Careers page of our official website.
If you see a job posting that is not on the PacBio official website, or have been approached with a job offer that you suspect may be fraudulent, we strongly recommend you do not respond and do not send money or provide any personal information.
IT Is Likely a Scam or Fake Job Ad If
- The job offer requires you to pay something (for example, to purchase equipment).
- You receive a job offer that you didn't apply for, or without a personal interview or interaction.
- The interview seems to involve AI video or audio.
- You found a job on a job board or third-party channel, but the job doesn't exist on the official PacBio careers page
- You suspect it is a scam.
How to Protect Yourself
- Never give personal and confidential information.
- Never pay for anything as part of interviewing for, or accepting, an offer of employment.
- Ignore it if it seems like a scam.
All listed tasks and responsibilities are deemed as essential functions to this position; however, business conditions may require reasonable accommodations for additional tasks and responsibilities.
All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at, or for assistance.
From PacBio's careers page, first listed on Rolev.ai on November 11, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
Rolev.ai is a job search and application tool for US job seekers. For this Staff Specialist, Digital Marketing role at PacBio, it shows how your resume fits, tailors your resume to the posting, and prepares the application for you to review.
See how you fit
Openings from employer career sites are ranked against your whole resume—and searchable inside Claude, ChatGPT, and Cursor via Rolev.ai MCP.
Tailor without inventing
Every change to your resume is checked against your original. New experience goes in only with your yes—zero fabricated claims.
Draft the full kit
Tailored and Full Match resumes, role-specific cover letters, and answers to employer screening questions are prepared in seconds.
1-Click Extension Autofill
The Chrome extension fills the employer's Greenhouse, Workday, Lever, or Ashby form in 1 click. You review it and press Submit.
Common questions
Where is the Staff Specialist, Digital Marketing job at PacBio located?
Yes, this Staff Specialist, Digital Marketing opening at PacBio is listed as Remote, CA (Remote). Always check PacBio's application page for specific state eligibility or relocation policies.
How do I apply for the Staff Specialist, Digital Marketing position at PacBio?
This listing links directly to PacBio's Workday application page. You can apply directly on PacBio's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Workday application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.