Mattel
Retail & ConsumerDirect SmartRecruiters career site

Store Director - American Girl Retail

Pay
$120,000 – $147,000 per year
Location
Los Angeles, CA · On-site
Job type
Full-time
Level
Director
Experience
10+ years
Education
Bachelor's degree
Listed
24 days ago

Skills & highlights for this role

  • retail operations management
  • P&L management
  • customer service leadership

Also useful

  • restaurant operations

The Opportunity

The Store Director is located at the AG Retail Flagship Los Angeles location and reports directly to the Sr. Director AG Retail Stores. They are responsible for the overall day-to-day operations and performance of American Girl Flagship Retail Store. Ensure that all departments operate effectively and efficiently in a manner consistent with the mission and objectives of American Girl.

Ensure that customer service in this quality environment is the top priority and that all staff, systems, operations, and procedures reflect this philosophy. Plan for long-term needs, collaborating with other company executives involved in all functional areas. Responsible for delivering financial results per plan.

What Your Impact Will Be: Retail Strategy Partner with Sr. Director of Retail and Retail Directors on all relevant functions to support and grow the business. Establish a true collaborative partnership with all business partners and involve them in short- and long-range planning. Manage Business Partnerships Strategize plans and initiatives to enhance customer service and sales generation.

Create a team effort between the management and supervisory staff of the retail and restaurant elements to enhance the company's brand strategy. Regularly attend cross-channel meetings as a team member representing the retail channel. Provide consumer insights to Brand, Design, and Creative and Marketing Communications teams. Help establish annual revenue forecasts.

Store Management and Consumer Experience Direct Business and Operational functions for AG Flagship Retail Store. Oversee all daily operations of a multi-departmental facility to ensure that customer service standards, revenue, and policies/procedures reflect the company mission and that business needs are met. Ensure exceptional customer experience throughout American Girl. Manage change.

Identify, develop, and implement policies, procedures, and systems to meet service standards with maximum efficiency. Daily review of departmental revenue to determine if goals are being met. React accordingly. Daily control of store operations. Maintain an appealing store brand ambience while providing a clean, safe environment.

Collaborate with Sr. Leadership and Store Management teams to determine short- and long-term business needs for revenue, P&L growth, staff, equipment, and facilities. Establish procedures to minimize external and internal shrinkage. Modify service policies and operational procedures to improve service experiences and efficiencies. Notify PR Manager of publicity issues.

Notify Distribution Center of transportation, fulfillment, and replenishment issues. Partner with Brand, Marketing, Purchasing, and Inventory Control of trends and opportunities. Ensure timely communication through meetings, phone calls, and emails with corporate partners to share and follow up with relevant information.

Provide leadership for and constructive collaboration between the different program elements to provide a high-quality experience. Direct Financial Planning and Execution. Create project plans, timelines, and budgets for various projects and initiatives. Actively Review and Manage store P & L monthly. Team Leadership Monitor and review job responsibilities and performance of management team. Direct organizational development.

Communicate goals, service standards, and delegate responsibilities. Build, train, and motivate staff to perform to company standards. Provide regular performance feedback. Identify and address performance issues. Write and conduct timely performance evaluations and complete CAP goals. Provide opportunities for professional development.

Ensure that all recruiting efforts and training programs are in place to employ appropriate numbers of staff for peak and non-peak demands. Lead succession plan for store organizational talent reviews. Partner with Human Resources on training and development, policy, and procedures Provides regular feedback, based on measurable such as sales results, visits, and surveys.

What We're Looking For

BA/BS (4-Year College/ University Degree) in Business Management preferred 10+ Years of experience in retail management (premium, high-end preferred), restaurant exposure desirable Must be willing to work a flexible retail schedule, including days, nights, and weekends.

Additional Information

Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! How We Work: We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential.

We live up to our purpose employing the following behaviors: We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower. We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences.

No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking. We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes.

We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results. Who We Are: Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world.

We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences.

Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

The pay range for this position is between $120,000 and $147,000 annual. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Videos to watch: The Culture at Mattel Corporate Philanthropy

About the Company

CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. The Team: The American Girl Retail team is integral in providing lifetime memories to American Girl fans and their families. Our experiential retail stores provide shopping destinations like no other.

This requires Innovation, Collaboration and Execution from all who are a part of this division. Our in-store experiences range depending on location from Girl and Doll Salons, Full-Service Restaurants, Personal Shopping, Ear Piercing (Girl and Doll), hosting Parties/Celebrations to name a few. Expect a dynamic and fast-paced role where you get to make decisions that impact the team as well as our customers.

Read the original posting

From Mattel's careers page, first listed on Rolev.ai on October 17, 2026. Rolev.ai is not the employer.

How Rolev.ai helps with this application

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Common questions

What is the salary for the Store Director - American Girl Retail role at Mattel?

The Store Director - American Girl Retail posting at Mattel states compensation of $120,000 – $147,000 per year. It is listed as a full-time position. Final pay may depend on location, experience, and interview evaluation on Mattel's official career site.

Where is the Store Director - American Girl Retail job at Mattel located?

This Store Director - American Girl Retail position at Mattel is located in Los Angeles, CA (On-site). Always check Mattel's application page for specific state eligibility or relocation policies.

What qualifications are required for Store Director - American Girl Retail at Mattel?

For the Store Director - American Girl Retail role, Mattel highlights 10+ years of relevant experience; a bachelor's degree; experience with retail operations management, P&L management, customer service leadership. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.

How do I apply for the Store Director - American Girl Retail position at Mattel?

This listing links directly to Mattel's SmartRecruiters application page. You can apply directly on Mattel's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the SmartRecruiters application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.