Strategic Alliances Manager

A day in the life

• The Strategic Alliances Manager will inherit a portfolio of some of the world's largest AdTech, MarTech and Programmatic companies.
• In this role, the key objective is to understand the win, win, win across platform, agency and client priorities.
• This includes the full commercial lifecycle from ideation to commercialization to co-marketing.
• This person will serve as the bridge between partners and Power Digital's internal product, sales, CX, and marketing teams.
• This role reports directly to the VP of Strategic Alliances and Partnerships.

Responsibilities

• Drive Joint Go-to-Market (GTM) Strategy: Establish Joint Business Plans (JBPs) and structure commercial agreements including co-selling, reselling, and bonus media incentives to unlock client growth and commercial potential.
• Expand the fusepoint Partnership Ecosystem: Build and manage targeted technology alliances, referral programs, and credentials to elevate Power Digital's measurement and strategic consulting practice.
• Co-Develop Technical Innovation (nova): Lead Joint Technical Planning (JTP) and complex funding motions with partners to co-develop capabilities, secure AI/data insights, and offset product roadmap costs for nova.
• Manage Commercial Operations & Revenue Targets: Own end-to-end deal execution, track monthly/quarterly revenue pacing against OKRs, and distribute commercial deal value back into key business units.
• Lead Cross-Functional Program Execution: Champion partner pilots and initiatives from kickoff to delivery, acting as the primary bridge across marketing, sales, product, and CX teams.
• Execute Co-Marketing & Thought Leadership: Secure joint content, speaking engagements, webinar placements, and partner event sponsorships to amplify Power Digital and fusepoint's market presence.
• Leverage Ecosystems & AI for Client Success: Employ AI tools and platform partner relationships to optimize GTM workflows, support client retention, and create direct pathways for upsell opportunities.

Role Requirements

• 5+ years of experience in alliances, partnerships, business development, or GTM roles ideally within a marketing agency, AdTech, SaaS, or consulting environment.
• Proven track record of owning and closing complex commercial agreements, including co-sell, resell, or technology partnership structures
• Strong analytical skills comfortable building business cases, interpreting performance data, and synthesizing market intelligence into partner strategy.
• Excellent executive presence and presentation skills; able to command the room with both internal leadership and senior partner stakeholders.
• Experience working cross-functionally across marketing, sales, product, and CX teams to drive shared outcomes.
• Innovative mindset; actively identifies creative partnership structures and commercial opportunities others miss.
• Ability to travel up to 25%.

Key Performance Indicators (KPIs)

• Partner Sourced Pipeline
• Partner Sourced Revenue (Commercial and Business Development)

Most Important Things (MITs)

• Partner Management: Own the full lifecycle of alliance partners from ideation to execution including joint business planning, commercialization, co-marketing and program management that drive business/client growth.
• Revenue Generation: Identify and secure revenue for Power Digital through alliance GTM, business development, innovation funding and commercial opportunities.
• Partner Co-Marketing & Visibility: Identify and secure speaking opportunities, joint content, and co-branded activations with technology partners that expand Power Digital's and fusepoint's reach, reinforce thought leadership, and drive revenue potential through the partner ecosystem.

Benefits & Perks

• Base salary + commission opportunities
• Unlimited PTO (available on day one)
• Fully flex work environment: full-remote, in-office, or hybrid
• 12 observed national holidays-including Juneteenth
• Regularly scheduled mental health and recharge days
• 401k plan
• Unlimited opportunities for professional growth within a rapidly growing firm
• Robust Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• Employee Assistance Program (EAP)
• Quarterly awards and recognitions for outstanding performance
• Clear pathway to leadership for every position
• Opportunities to be involved in company's DEI initiatives
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)

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• These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training.
• Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process.