Strategic Planning Director

About the role

• Agency: BBDO
• Job Function: Strategy and Planning
• Job Subfunction: Account Planning and Brand Planning

Responsibilities

• Serve as a trusted strategic partner to clients, building strong relationships through a deep understanding of their business, customers, and competitive challenges.
• Develop strategies that connect brand positioning with product marketing, ensuring individual products and launches reinforce a clear, differentiated brand story.
• Translate complex products, technologies, and service capabilities into compelling customer benefits, messaging, and creative opportunities.
• Develop audience and messaging strategies that address the distinct needs of business decision-makers, end users and additional stakeholders across the customer journey.
• Collaborate across an integrated agency team to align complementary disciplines and partner perspectives around a shared strategic direction.
• Partner closely with creative and account teams from initial brief through execution, helping develop ideas and ensuring the work delivers against the strategy.
• Lead the development of messaging frameworks, creative briefs and integrated communications strategies.
• Partner with clients and analytics teams on research initiatives, translating customer insights, data, and findings into actionable strategic direction.
• Facilitate internal brainstorms and client workshops focused on engagement, customer journeys and experience optimization.
• Support new business efforts and pitches.

Requirements

• Experience connecting insight to action, turning complexity into clear strategic direction.
• Ability to connect commercial priorities with customer motivations, balancing functional benefits and business value with emotional relevance.
• Curiosity and confidence in learning complex businesses, asking incisive questions, and turning technical information into clear strategic direction.
• Strong storytelling and presentation skills, with the ability to make strategic thinking clear, persuasive, and inspiring.
• Comfortable collaborating across disciplines and leading through influence, with the confidence and clarity to build trust with clients and teams.
• Experience developing B2B brand or communications strategies, particularly in categories with complex purchase decisions and multiple stakeholders, is a plus but not required.

• 125,000-150,000
• To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

• Omnicom is committed to hiring and developing exceptional talent.
• We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do.
• We strongly believe that celebrating what makes us different makes us better together.
• Join us-we look forward to getting to know you.
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