Supervisor Programmatic Media | Active International | NYC

About the role

This role has a hybrid work schedule in NYC. The Supervisor, Programmatic Media owns the planning, hands-on execution, optimization, and reporting of programmatic campaigns while managing at least one direct report. The Supervisor personally manages campaigns in DSPs and oversees junior buyers who support campaign setup, optimization, and other execution needs, remaining accountable for the quality, accuracy, and timeliness of the team's work.

Working closely with Programmatic leadership, account teams, and media partners, this individual translates client objectives into actionable media strategies across CTV/OTT, online video, display, native, digital out-of-home, and streaming audio. The role combines strong platform expertise and analytical judgment with clear client communication, proactive problem-solving, and practical coaching to help campaigns and team members succeed.

What You Can Expect

You will work with a collaborative team of media professionals and gain exposure to technology, measurement, and media solutions through our partner relationships. This role offers the opportunity to influence campaign strategy, improve team processes, develop junior talent, and help clients evaluate new approaches to achieving their business goals.

What you'll do

• Develop programmatic media strategies and plans that align audiences, inventory, channels, budgets, and measurement with client objectives and KPIs.
• Personally manage campaigns in DSPs from setup through completion, including targeting, budget allocation, bidding, pacing, optimization, and troubleshooting.
• Delegate campaign tasks to junior buyers, establish clear priorities and deadlines, and review their work while retaining accountability for campaign execution and results.
• Oversee pre-launch quality assurance, including campaign settings, creative readiness, audience and geographic targeting, budgets, and tracking requirements.
• Monitor spend, delivery, and performance; identify risks early, implement corrective actions, and communicate issues, implications, and next steps to relevant stakeholders.
• Validate reporting accuracy and develop clear performance insights that explain results, identify opportunities, and support actionable optimization recommendations.
• Lead programmatic discussions and presentations with clients, partnering with account and other media teams to connect recommendations to broader marketing objectives.
• Coordinate with DSPs, publishers, and other partners to activate inventory, resolve deal and delivery issues, and evaluate relevant campaign opportunities.
• Maintain accurate budget and spend records, reconcile discrepancies, and partner with account and finance teams to support timely and accurate billing.
• Manage and develop at least one direct report through workload planning, regular feedback, coaching, and performance reviews; provide practical training on platforms, analysis, and client communication.
• Maintain clear workflows, documentation, and status updates across campaigns, deliverables, and partner dependencies; proactively improve processes and quality controls.
• Stay informed on platform capabilities and industry developments, design structured tests, and recommend new approaches or solutions where they support client goals.

Qualifications

• At least 4 years of relevant programmatic media planning and buying experience, including direct responsibility for campaign execution, optimization, analysis, and client communication.
• Recent hands-on proficiency in at least one DSP, such as The Trade Desk, DV360, Amazon DSP, Viant, or Yahoo DSP, with the ability to learn additional platforms as needed.
• Experience supervising or mentoring junior buyers, reviewing their work, and providing clear feedback; prior formal people management experience preferred.
• Demonstrated ability to manage multiple campaigns and priorities, maintain accurate budgets, meet deadlines, and follow through on outstanding issues.
• Strong analytical skills and the ability to translate campaign data into clear insights, recommendations, and client presentations.
• Working knowledge of conversion tracking, pixels, attribution, and campaign measurement, with the ability to troubleshoot issues alongside technical partners.
• Understanding of DSPs, SSPs, publishers, ad servers, and programmatic buying methods, including open auction, private marketplaces, and programmatic guaranteed deals.
• Proficiency in Microsoft Excel, including pivot tables, lookup functions, and data reconciliation, as well as PowerPoint and Word.
• Understanding of broader digital media planning and buying, with strong written communication, organization, and cross-functional collaboration skills.

Travel: This role may require 5% regularly scheduled travel.