The North Face: Art Director, Digital Tool Design & Development

About the role

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people.

So, before we get to the job details, take a minute to learn a little more about us - our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you.

Art Director, Digital Tool Design / Development

What will you do?

A day in the life of an Art Director, Digital Tool Design / Development at The North Face looks a little like this.

The North Face Global Brand Studio is looking for an Art Director to support the creative direction and experience design of the digital tools that power our global creative workflows.

This role sits at the intersection of art direction, design systems, and emerging technology, supporting how digital tools enable storytelling, collaboration, and the creation of world-class brand experiences.

You will partner closely with Creative, Production, and Technology teams to support the design of intuitive, inspiring, and scalable tools that improve how our teams create. This role combines hands-on art direction and design thinking to contribute to both creative outputs and the systems behind them. This role will report into the Sr. Manager, Digital Tool Design / Development.

Let's break down that day-in-the-life a bit more.

• Support the translation of the broader creative vision into design solutions for digital tools that serve global brand and creative workflows
• Translate creative needs into intuitive tool experiences that improve efficiency while supporting storytelling and design quality
• Collaborate with Creative, Production and Technology teams throughout the development and implementation of tools from concept through rollout
• Contribute to user experience, interaction design, and visual systems across digital platforms used by creative teams
• Help maintain consistency and quality in how tools support brand standards, asset creation, and creative outputs
• Gather and organize feedback from designers and creatives to help refine tool usability and experience
• Provide hands-on design support and share best practices with designers and cross-functional partners throughout tool development
• Contribute to workflow improvements so tools support efficient, scalable, and effective creative processes
• Support documentation, guidelines, and training materials to drive adoption and consistent use across global teams
• Use generative AI tools hands-on to concept, iterate, and produce on-brand imagery, visual explorations, and tool UI concepts that meet brand and quality standards
• Explore emerging technologies, including AI-enabled tools, and identify practical opportunities to support creative development

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 3-5 years of experience and professional achievements.

The foundation skills you will need in this position are

• Experience in art direction, digital design, or creative systems within a global brand or agency environment
• Demonstrated ability to contribute to creative direction across digital experiences, tools, or platforms
• Strong understanding of design workflows, creative production, and how tools support the creative process
• Ability to translate creative direction into practical, user-centered design solutions
• Strong collaboration skills, with experience supporting work across Creative, Production, and Technology teams
• Clear communicator who can build alignment with stakeholders and cross-functional partners
• Hands-on approach with strong visual design, user experience thinking, and problem-solving skills
• Interest in innovation, emerging technology, human centered design principles and improving how creative work gets done

The generative AI skills you will need in this position are

• Hands-on experience using generative AI for content creation, with proficiency in tools such as Magnific, Claude, and Figma Weave (formerly Weavy)
• Experience with other leading generative AI applications such as Midjourney, Adobe Firefly, Runway, Google Gemini and Veo, Krea, or ChatGPT
• Ability to write and refine prompts and build node-based or multi-step workflows to generate, edit, upscale, and enhance imagery and visual assets
• Strong creative eye to curate and refine AI-generated assets so they meet brand and quality standards
• Working knowledge of responsible AI use, including image rights, usage restrictions, and brand-safety considerations, and the ability to follow company AI guidelines
• Ability to document and share AI workflows, prompts, and learnings with designers and cross-functional partners

Location requirement: Denver, CO

There are also a few skills that are not required but preferred.

• Experience designing or supporting digital tools, platforms, or design systems
• Familiarity with asset management systems or creative workflow tools
• Experience building repeatable generative AI workflows or templates that other designers can adopt
• Portfolio examples that show generative AI work alongside traditional design craft
• Experience supporting global teams or contributing to scalable creative systems

Now WE have a question for YOU.

Hiring Range: $73,440.00 USD - $91,800.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation

• You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
• P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.